---
title: "10 Software Marketing Agencies for Software Companies 2026"
description: "Ten software marketing agencies grouped by how your software sells (self-serve, sales team or partners), with each firm’s first step and any published price."
url: https://frontal.so/blog/best-software-marketing-agencies
updated: 2026-11-06
---

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# Software Marketing Agencies 2026: 10 for Software Companies

[Alex Vacca](https://www.linkedin.com/in/alex-vacca) 26 min read

Founder, Frontal

Updated Nov 6, 2026

## Key Takeaways

- The best-documented pick for each way of selling: The Remarkable for self-serve trial-to-paid work, The Rubicon Agency for enterprise deals closed by a sales team, and Macro for partner co-marketing.
- Three firms publish a price: Innovaxis’s audit from $3,500 to $5,000, The Partner Marketing Group’s Virtual Marketing Director from $3,000 a month and DemandMaven’s retainer from $5K a month.
- Nine publish a result with a figure, from cost per acquisition to partners producing leads. 3marketeers publishes none.
- Frontal, which publishes this list, fits only software sold through a sales team, and sits last in that group.

This guide sorts ten software marketing agencies by how your software is sold: self-serve, through a sales team, or through partners. The shortlist is The Remarkable, Customer-Led, DemandMaven, The Rubicon Agency, Cremarc, Innovaxis, Macro, 3marketeers, The Partner Marketing Group and our own firm. Each entry sets out how the firm’s clients sell, what it does first and any published price.

Our own firm is Frontal, the go-to-market partner for B2B tech companies, working as an extension of your team. Its entry closes the sales-team group.

This list covers marketing agencies for software companies selling a product, not software for running an agency. Firms that market hardware and IT services alongside software sit in our list of [B2B tech marketing agencies](https://frontal.so/blog/best-b2b-tech-marketing-agencies), so none appears here. Every agency fact comes from the firm’s own pages, checked November 6, 2026, except one address taken from a sister site.

## Start with How Your Software Is Sold

Pick the group by where the sale closes. If customers sign up and pay without speaking to anyone, you need self-serve work: trials, activation, onboarding emails and paid acquisition judged on paying users. If a salesperson closes the deal, you need marketing aimed at target accounts and buying groups, judged on pipeline. If resellers or cloud marketplaces close it, you need partner marketing.

Buyers themselves want more than one path. In [Gartner’s 2024 survey](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience) of 632 B2B buyers, published June 25, 2025, 61% said they prefer a rep-free buying experience. Yet the same buyers wanted a seller’s input when judging whether a product fits their company.

So choose by where most revenue closes today, and check that the agency can hand off to the other path. A self-serve product with large accounts needs a way to route its biggest signups to a salesperson, which is the job of [sales workflow automation](https://frontal.so/blog/sales-workflow-automation).

A 2023 comment [on Reddit](https://www.reddit.com/r/SaaS/comments/12w5023/is_productled_growth_for_you_just_a_buzzword_or/jhdyfhv/) drew the self-serve line narrowly: “Most B2B SaaS markets shouldn’t rely on the product doing the growth for them.” It’s one commenter’s view, and the software marketing agencies in this list split along the same line.

## How We Chose the Firms and Set the Order

We started from the results Google shows for this query and opened every candidate’s service, case study, pricing and terms pages. Plenty of software marketing firms write “SaaS” into their hero copy, so we hunted for the page or case showing how a client actually sells. Prices come from the same pages, never from a directory’s minimum project size.

We left out software tools, including partner relationship management and marketplace platforms, plus directories, freelancer marketplaces and solo consultants. Each firm names at least two staff or describes a staffed team. Agencies built for developer tools are out too, since developer marketing agencies market to engineers, a different buyer.

No group ranks above another, and entry numbers only mark each firm’s place on the page. Inside a group, apart from Frontal, the order follows how precisely a firm’s own pages tie its work to that way of selling. A named service with a named software client and a figure comes first, then a service list, then a slogan.

Frontal sits last in the sales-team group by our choice, because it is our firm.

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![Kenny Damian, Head of GTM](https://frontal.so/images/blog/portraits/kenny-damian.webp)

## Software Marketing Agencies at a Glance

Rows follow entry order, with no ranking between the three groups. Inside each group, firms run from the most precise evidence to the least.

| Agency | How the software sells | In its own words | What it does first | Price signal | Published result (what it counts) |
| --- | --- | --- | --- | --- | --- |
| The Remarkable | Self-serve | “the full self-serve funnel” | A diagnostic | No published rate | Zencastr: cost per acquisition $34 to $2.59 in one new market |
| Customer-Led | Self-serve | “B2B PLG Success Stories” (its case studies page) | Six-week research sprint | No published rate | RentCheck: monthly trial signups 50 to 103 within 3 months |
| DemandMaven | Self-serve, plus demo-led | “PLG SaaS & Software Companies” | Growth Audit | Retainer from $5K per month | Redokun: recurring revenue doubled in about a year |
| The Rubicon Agency | Sales team, enterprise (also names product-led and partner-led) | “a significantly higher purchase price” | Onboarding, then a discovery workshop | No published rate | Wayground: over 500 Google Ads conversions in 2 months |
| Cremarc | Sales team | “Deals are won before a sales call” | Buyer and market research | No published rate | Amwell: $24M ARR opportunity, not closed revenue |
| Innovaxis | Sales team and resellers | “what software vendors need to drive growth” | Audit, three to four weeks | Audit $3,500 to $5,000, one project | Unnamed payroll client: qualified leads 121 to 663 a year |
| Frontal | Sales team only | “Give sales and marketing the same account plan” | Rank target accounts with you | No published rate | AirOps: $7.83M qualified pipeline, $1.52M closed-won in 10 months (outbound and ads on one account list) |
| Macro | Partners | “co-marketing campaigns for vendors and partners” | Varies by client | No published rate | Zscaler: 173% more partners generating leads in a year |
| 3marketeers | Partners | “Thru-Channel Partner campaign” | Campaign and content build | No published rate | None stated |
| The Partner Marketing Group | Partners and resellers | “to partners ... and through partners” | Partner Strategy & Planning | Director from $3,000 per month | OTT, Inc.: 11 new customers in 7 months of 2020 |

Each price is shown in the firm’s own unit. The result column counts different things, so check what each figure measures before comparing sizes.

SaaS specialists that rank for this search, Kalungi among them, sit in our roundup of [SaaS marketing agencies](https://frontal.so/blog/best-saas-marketing-agencies), so no firm other than Frontal appears in both lists.

## Agencies for Software Sold Self-Serve

This group works between signup and payment. The Remarkable leads with a product-led SaaS page, a named software client with a figure and a page that says sales-led businesses with long enterprise cycles may not be a fit. Customer-Led follows with a research sprint and PLG case studies, and DemandMaven sits third because it also takes demo-led and enterprise work.

Self-serve teams that keep paid acquisition in-house can automate checks such as creative fatigue and bid changes with [Claude Code skills](https://frontal.so/blog/claude-code-for-ads) across Google, Meta and LinkedIn.

### 1. The Remarkable, Best for Turning Free Trials Into Paying Subscribers

![The Remarkable homepage on a dark background with the headline 'Growth slowed. CAC went up. Your next move isn't clear.' beside a three-step panel reading find the constraint, test the fix and scale what works](https://frontal.so/images/blog/best-software-marketing-agencies/the-remarkable-homepage.webp)

**Best for:** Self-serve SaaS teams turning more free-trial users into paying subscribers.

**Based in:** No address on its contact, privacy, terms or about pages.

**How it says your software sells:** A product-led SaaS page covers “the full self-serve funnel,” from paid acquisition to activation and lifecycle. It lists “Sales-Led SaaS With a Long Enterprise Motion” as not the right fit.

**What it does first:** A diagnostic, “not a pitch deck,” per its about page, with no length given.

**How you work with it:** Specialists on one priority, or a fractional CMO with an execution team. It wants clients “spending at least $20K/month on marketing,” a budget threshold rather than its fee.

**Published result (what it counts):** Zencastr, a browser-based podcasting platform, cut cost per acquisition from $34 to $2.59 in one new market, with no window stated. Paid subscriptions rose 25% from March to June against the prior period.

**Where it’s strong:**

- **Trial-to-paid by name.** It builds email, in-app and onboarding sequences “that move users toward the activation events that predict paid conversion.”
- **Ads in-house.** Paid media and AI creative sit beside its retention work.

**Watch for:**

- **One public name.** Its pages name only founder Alex Montas, so ask who would run your account.
- **Consumer clients too.** It also serves subscription and consumer brands.

**Price:** No published rate; its FAQ ties pricing to channels, execution and complexity.

### 2. Customer-Led, Best for Product-Led Teams Deciding Who to Market To

![Customer-Led homepage with a teal 'For PLG founders at a crossroads' label above the headline 'When your next product or go-to-market move needs more than instinct' and two buttons to book a call or see how the team works](https://frontal.so/images/blog/best-software-marketing-agencies/customer-led-homepage.webp)

**Best for:** Product-led B2B teams that want research to settle positioning before changing onboarding.

**Based in:** Montreal, per the privacy policy of its sister site, Forget the Funnel.

**How it says your software sells:** Its case studies page is titled “B2B PLG Success Stories,” and its RentCheck case names “an untapped inbound to product-led growth motion” as the challenge.

**What it does first:** A six-week Growth Sprint covering customer research, jobs-to-be-done analysis, positioning and experience mapping.

**How you work with it:** One sprint at a time, with “No retainers” and optional implementation support afterward.

**Published result (what it counts):** RentCheck, which sells property inspection software, doubled monthly trial signups from 50 to 103 within three months of its sprint. Its website conversion rate rose 94%.

**Where it’s strong:**

- **Research-led onboarding.** It designs “onboarding and retention strategies rooted in real customer insights.”
- **A named team.** Seven people were named on November 6, 2026, including a designer and a copywriter.

**Watch for:**

- **No channel execution.** It runs no ads or SEO, so plan who handles your channels.
- **Your team may build it.** In its SparkToro case, SparkToro’s own staff shipped the changes it recommended.

**Price:** None of its pages states a fee.

### 3. DemandMaven, Best for Restarting Stalled MRR Growth in SaaS

![DemandMaven homepage with the headline 'Beat your SaaS growth plateau in just 7 weeks', a short paragraph about stuck MRR growth and PLG initiatives, and a blue 'Let's get you unstuck' button](https://frontal.so/images/blog/best-software-marketing-agencies/demandmaven-homepage.webp)

**Best for:** SaaS teams whose recurring revenue has stalled and whose trial users aren’t activating.

**Based in:** Decatur, Georgia, per its privacy policy. Founded in 2018, it named three staff on November 6, 2026.

**How it says your software sells:** Its homepage title reads “Strategic growth partner for PLG SaaS & Software Companies,” and it sells “SaaS Activation & Onboarding Strategy.”

**What it does first:** A Growth Audit, which for Redokun ran “from marketing channel performance to net revenue cohort retention to activation performance.”

**How you work with it:** A fixed Growth Engagement, then a retainer “only offered to clients who complete the Growth Engagement.”

**Published result (what it counts):** Redokun, a translation SaaS that “needed to convert trialists at a higher rate,” doubled its monthly recurring revenue in about a year. Redokun’s CEO says the company also rebuilt its whole platform, so the credit is shared.

**Where it’s strong:**

- **Pricing strategy.** “SaaS Pricing Strategy” sits beside activation on its service list.
- **Customer research.** Jobs-to-be-done research and customer discovery are named services.

**Watch for:**

- **Other models too.** Its about page also lists demo and enterprise models, so ask for a case that sells like yours.
- **A small team.** Ask which of its three named staff would run your account.

**Price:** Its Growth Retainer starts at $5K per month. The Growth Engagement before it has no published price.

## Agencies for Software Sold Through a Sales Team

Here, marketing hands salespeople accounts worth calling and buyers who already know the product. The Rubicon Agency leads with a named enterprise service and named software clients. Cremarc reports in sales-accepted opportunities but writes for B2B tech generally, and Innovaxis names no software clients. Frontal, our firm, closes the group.

Account-based work starts from ranked accounts. Frontal’s free [account tiering recipe](https://frontal.so/plays/hubspot-account-tiering-scoring) does that in seven steps for HubSpot, from analyzing CRM data to monitoring and optimizing.

### 4. The Rubicon Agency, Best for Enterprise Software with Long Buying Cycles

![The Rubicon Agency homepage with the headline 'Increasing the power of attraction for tech-centric brands' over a dark animated background](https://frontal.so/images/blog/best-software-marketing-agencies/the-rubicon-agency-homepage.webp)

**Best for:** Enterprise software vendors selling into buying groups across several countries.

**Based in:** The UK, per the registered address in its footer.

**How it says your software sells:** A named enterprise demand generation page targets “technologies with a significantly higher purchase price,” with a focus on “qualified opportunities, influencer identification and pipeline.” Its SaaS page maps a six-role buying group.

**What it does first:** A week of onboarding for “Commercial alignment,” then a discovery week run as “a structured workshop.”

**How you work with it:** Phased work under a statement of work, through planning, creation and launch.

**Published result (what it counts):** Wayground, a learning platform, got more than 500 Google Ads conversions within two months. Cost per lead fell 31% and conversion rate rose 78%, though neither figure comes with a time frame.

**Where it’s strong:**

- **Named enterprise clients.** Trend Micro, Proofpoint and OpenText Cybersecurity have case pages.
- **Sales-side services.** ABM, sales enablement and partner marketing each have a page.

**Watch for:**

- **A 90-day exit.** Either side ends the work on “not less than ninety (90) days’ prior written notice.”
- **Conversions undefined.** Ask how many Wayground conversions became opportunities.

**Price:** No published rate. Fees are set in each statement of work, with invoices due within 30 days.

### 5. Cremarc, Best for ABM Reported in Sales-Accepted Opportunities

![Cremarc's demand generation page with the Cremarc logo, a top menu running from What we do to About Us, and the large heading Demand generation](https://frontal.so/images/blog/best-software-marketing-agencies/cremarc-page.webp)

**Best for:** B2B tech vendors that want ABM reported in sales-accepted opportunities and pipeline.

**Based in:** Woking, UK. On November 6, 2026, its team page named 16 staff.

**How it says your software sells:** “Deals are won before a sales call,” says its demand generation page, which reports “Sales-accepted opportunities” and “Pipeline contribution.” Its ABM page routes the strongest accounts to “coordinated sales action.”

**What it does first:** “We start with your buyers, market and ambition to find the gap only you can credibly own.” It gives no timing for that step.

**How you work with it:** Not published. Its terms cover website use only.

**Published result (what it counts):** Amwell, a digital care platform sold to health systems and health plans, “generated $24 million in annual recurring revenue opportunity” from a program launch. That is open opportunity rather than closed revenue, with no end date.

**Where it’s strong:**

- **ABM in depth.** Planning, forecasting, data enrichment, intent and reporting each have a named ABM service.
- **Committee-led deals.** Its Amwell case describes a market where “Buying cycles are long, buying committees are extensive.”

**Watch for:**

- **Two cases, one company.** Amwell and SilverCloud by Amwell share a corporate family, so ask for another software reference.
- **Tech in general.** It addresses “ambitious B2B tech brands,” a wider field than software.

**Price:** No published rate on any page we read.

### 6. Innovaxis, Best for Software Vendors Selling Through Sales Teams and Resellers

![Innovaxis homepage with the headline 'Achieve Sustainable, Double-Digit Revenue Growth' beside a six-step diagram of its custom B2B marketing program](https://frontal.so/images/blog/best-software-marketing-agencies/innovaxis-homepage.webp)

**Best for:** Software vendors selling through their own salespeople and through resellers.

**Based in:** Chicago. Founded in 2007, it showed 9 team members on its homepage on November 6, 2026.

**How it says your software sells:** Its software vendor page cites “product development, channel development, pricing, and what software vendors need to drive growth.” Its payroll client credits “alignment with our sales leaders and our sales people.”

**What it does first:** A Strategic Marketing Audit & Plan, typically three to four weeks, ending in a report and a growth plan. A preliminary audit is free.

**How you work with it:** Audit first, then custom programs. Its payroll client stayed four years.

**Published result (what it counts):** An unnamed payroll and time-tracking software client saw qualified leads in its time and attendance unit rise from 121 to 663 a year. A 601% four-year marketing return spans four business units, only one of them software.

**Where it’s strong:**

- **Channel programs as well.** It lists “Global channel partner recruitment,” and one case built a portal where resellers register leads.
- **Pricing work.** Its pricing service identifies “list price, channel pricing, and street price.”

**Watch for:**

- **Anonymous cases.** It names no software client, so ask for a reference you can call.
- **Many industries.** It also serves manufacturers, distributors, construction and government.

**Price:** The audit “starts at $3,500 to $5,000.” Ongoing programs carry no published rate.

### 7. Frontal, Best for Sales and Marketing Working From One Account Plan

![AirOps case study on Frontal's site, headed $7.83M qualified pipeline in 10 months, with tiles showing $7.83M in qualified pipeline, $1.52M in closed-won revenue and a 10-month time window](https://frontal.so/images/blog/best-software-marketing-agencies/airops-case-study-on-frontal-page.webp)

**Best for:** Sales-led software companies whose sales and marketing work from separate lists, for instance a SaaS seller past product-market fit with a real sales team of its own.

**Based in:** Headquartered in Shanghai, with a remote team.

**How it says your software sells:** Its [account-based marketing](https://frontal.so/services/account-based-marketing) page starts from “Sales and marketing work from different lists” and promises to “Give sales and marketing the same account plan.”

**What it does first:** Account selection with your team: “Agree on fit, rank target accounts and map the people involved in the purchase.”

**How you work with it:** Its operators work inside your CRM and the tools agreed for the engagement, and most clients start with one service. Frontal takes ownership of the agreed work and reports qualified pipeline by account.

**Published result (what it counts):** AirOps, which sells an AI content platform to marketing and content teams, logged $7.83M of qualified pipeline and $1.52M of closed-won revenue over 10 months, from an account-based system Frontal built inside AirOps’ own HubSpot. Outbound and ads ran on one account list, so no single channel gets the credit, and no new SDRs were hired.

The [AirOps case study](https://frontal.so/case-studies/airops) shows the account tiers, the ads and the outbound sequences behind those figures.

“They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us,” says Eoin Clancy, VP Growth at AirOps.

**Where it’s strong:**

- **One account plan.** AirOps’ constraint was that “every channel ran from its own list with its own logic.” Frontal’s account-based marketing picks accounts with your team and coordinates ads and outbound on one list, when both are in scope.
- **Buyers mapped per account.** “We map your best-fit accounts and the buyers inside them,” says its [GTM Services](https://frontal.so/services/gtm-engineering) page. AirOps got separate copy for “the head of content who would use the product, the executive who signs for it.”

**Watch for:**

- **Sales-led only.** No frontal.so page offers self-serve or product-led marketing (activation, onboarding or lifecycle email, trial-to-paid) or partner and channel marketing.
- **Not the cheap route to a few meetings.** Teams wanting only some booked calls will find cheaper options.

**Price:** Scope and pricing are set on a call, so Frontal publishes no rate. Its paid media page adds, “Ad spend is separate from our fee.”

If your sales and marketing teams work from different account lists, [book an intro call](https://book.frontal.so/) to start on one.

## Agencies for Software Sold Through Partners and Channels

Partner marketing has two audiences: partners, who need training and ready campaigns, and the buyers they reach. Macro leads with a named partner service and two named software vendors, one with a figure. 3marketeers names a vendor campaign without a figure, and The Partner Marketing Group names only reseller clients. Any prospect list a firm hands your partners is only as good as the [contact data](https://frontal.so/blog/best-lead-enrichment-services) behind it.

Cloud marketplaces will carry more of that selling. [Omdia predicts](https://omdia.tech.informa.com/pr/2025/oct/hyperscaler-cloud-marketplace-sales-to-hit-us-163-billion-us-dollars-by-2030) that enterprise software sales through the AWS, Microsoft and Google Cloud marketplaces will grow from $30 billion in 2024 to $163 billion by 2030. In the same October 6, 2025 forecast, it expects partners to facilitate nearly 60% of those transactions by 2030.

If you’re starting a channel from nothing, one commenter [on Reddit](https://www.reddit.com/r/techsales/comments/1lvgcb9/tasked_with_building_a_partner_channel_at_a/n25w5dp/) suggested beginning with new customers: when one signs, ask which reseller it prefers. Distributors, the same commenter said, come later. It’s anecdotal, from one r/techsales thread.

### 8. Macro, Best for Vendors Whose Partners Lack Marketing Staff

![Macro's homepage, with a blue hero reading Global B2B Marketing Concierge above three bullets on fractional expertise and an orange Work With Us button](https://frontal.so/images/blog/best-software-marketing-agencies/macro-homepage.webp)

**Best for:** Software vendors whose partners lack the staff to run co-marketing.

**Based in:** Toronto. Previously called Macromator and founded in 2014, it named six staff on November 6, 2026.

**How it says your software sells:** “Macro specializes in onboarding, activating and running co-marketing campaigns for vendors and partners.” Its Zscaler case describes “a network of nearly 5,000 regional partners.”

**What it does first:** No fixed first phase; Zscaler’s work opened with a partner platform migration.

**How you work with it:** Monthly managed services, a project or strategic consulting. Its named clients include Atlassian and Zscaler.

**Published result (what it counts):** Zscaler saw “A 173% increase in partners generating leads in one year.” That counts partners producing leads, not the leads themselves.

**Where it’s strong:**

- **Partner platforms.** It names partnerships with HubSpot, Adobe Marketo and Salesforce, plus work across StructuredWeb, Unifyr (ZiftOne) and ZINFI.
- **Extra hands.** Zscaler’s Sarah Peters says the team is “like an extra head count for our partners.”

**Watch for:**

- **Channel work only.** The pages we read list no positioning, website or paid media service.
- **Terms unstated.** No minimum term or notice period is published.

**Price:** No published rate. Its FAQ asks you to get in touch for an estimate.

### 9. 3marketeers, Best for Handing Partners a Ready-Made Co-Branded Campaign

![3marketeers' homepage, with an orange gradient hero reading Dependable Demand Generation above a menu for demand generation, marketing and creative services](https://frontal.so/images/blog/best-software-marketing-agencies/3marketeers-homepage.webp)

**Best for:** Vendors that want tier-two partners running a ready-made, co-branded campaign.

**Based in:** San Jose, California.

**How it says your software sells:** Check Point approached it for “a scalable, turnkey, Thru-Channel Partner campaign to market their unified security solution.” Its Channel Lead Accelerator supplies “the platform and the team.”

**What it does first:** A campaign and content build, then partner onboarding and training.

**How you work with it:** A packaged campaign on eTrigue’s platform. Check Point’s selected partners were offered three or six months.

**Published result (what it counts):** No figure. The campaign “delivered on the MQL goal set for participating Partners,” and Check Point now runs new programs with it. Each partner’s 5,000 to 10,000 net new prospects were a list, not a result.

**Where it’s strong:**

- **Partners keep the data.** Each list “was theirs to own after the campaign concluded.”
- **Creative in-house.** It builds email, landing pages and full websites.

**Watch for:**

- **A broad book.** It serves B2B and B2C teams in technology, healthcare and manufacturing.
- **Platform fit.** Ask how eTrigue’s platform connects to your partner portal and CRM.

**Price:** No published rate. Its program page offers an ROI calculator instead.

### 10. The Partner Marketing Group, Best for a Part-Time Channel Marketing Director

![The Partner Marketing Group's homepage, with a sketch-style hero reading B2B Marketing Services for the Software & Technology Channel beside a woman pointing at the headline](https://frontal.so/images/blog/best-software-marketing-agencies/the-partner-marketing-group-homepage.webp)

**Best for:** Software publishers building a partner program, and resellers wanting a part-time marketing director.

**Based in:** Canton, Michigan, with six people named on its about page.

**How it says your software sells:** It helps “software publishers and technology companies” with campaigns that work “both to partners (education, enablement, engagement) and through partners (demand generation, awareness, and customer education).”

**What it does first:** For publishers, Partner Strategy & Planning, which defines “your partner program, who it’s designed for.” Partners start with a Marketing Assessment.

**How you work with it:** A Virtual Marketing Director, its term for a fractional CMO, billed monthly, or campaigns lasting a quarter, six months or a year.

**Published result (what it counts):** OTT, Inc. “gained 11 new customers and transitioned 4 to cloud solutions in just 7 months,” a period its testimonial dates to 2020.

**Where it’s strong:**

- **Prices in public.** Eight services carry a “starting at” figure.
- **Microsoft know-how.** Client Gryphon cites “their vast knowledge of the Microsoft Partner ecosystem.”

**Watch for:**

- **Resellers as clients.** Named clients such as Nolan Business Solutions sell Microsoft Dynamics and NetSuite, and no software publisher is named.
- **Older proof.** Its one figure dates from 2020.

**Price:** Prices read “Custom Pricing Starting at.” The Marketing Assessment starts at $3,900 and the Virtual Marketing Director at $3,000 per month.

## What Software Marketing Agencies Charge

Three of the ten software marketing agencies in this list publish a price on their own pages, checked November 6, 2026. The other seven, Frontal included, publish no rate.

| Agency | Published price | Unit and terms |
| --- | --- | --- |
| Innovaxis | Audit and plan “starts at $3,500 to $5,000” | One project, typically three to four weeks |
| The Partner Marketing Group | Virtual Marketing Director from $3,000; Marketing Assessment & Plan from $3,900; website and keyword reviews from $2,000 | Director per month; no unit stated for the rest |
| DemandMaven | Growth Retainer from $5K | Per month, after a Growth Engagement with no published price |
| The Remarkable, Customer-Led, The Rubicon Agency, Cremarc, Frontal, Macro, 3marketeers | No published rate | Rubicon: a statement of work; Frontal: scope and pricing set on a call |

Check what sits outside each fee: at Frontal, ad spend is billed separately.

If all you need is booked meetings, [appointment setting services](https://frontal.so/blog/best-appointment-setting-services) are a separate purchase from anything in this table.

## How to Vet Software Marketing Firms Before You Sign

Send each finalist the same three questions in writing and compare the answers line by line.

### Ask for the First Month’s Deliverable

Ask what the firm hands you in month one, how long it takes and who produces it. The Rubicon Agency spends two weeks on onboarding and a discovery workshop, Innovaxis takes three to four weeks for its audit, and Customer-Led runs six weeks. The Remarkable gives no length for its diagnostic.

If a sales team closes your deals, month one should also produce the target account list. Ask which [data sources](https://frontal.so/blog/outbound-list) feed it and who checks each record.

### Check That Its Software Clients Sell the Way You Do

A named client proves more than a homepage line. Customer-Led’s RentCheck case describes a product-led challenge, and The Rubicon Agency’s Trend Micro case describes “Long, non-linear buying cycles.” The Partner Marketing Group writes for publishers, yet its named clients resell software. Ask for two clients that sell the way you do, and call them. If you sell two ways, ask for a case covering the handoff.

### Read What Each Result Counts

Results in this list count cost per acquisition, trial signups, recurring revenue, ad conversions, revenue opportunity, qualified leads, qualified pipeline, partners producing leads and new customers. Ask what the number counts, the period it covers, its starting point and what else changed. Redokun’s CEO says it rebuilt its whole platform while its recurring revenue doubled. Ask where each figure is recorded and whether the client can check it in its own systems.

## Frequently Asked Questions

### Who are the best software marketing agencies in 2026?

The best marketing agencies for software companies depend on how your software is sold. For self-serve products, look at The Remarkable, Customer-Led and DemandMaven. Where a sales team closes the deal, look at The Rubicon Agency, Cremarc, Innovaxis and Frontal, our own firm.

For partners and channels, look at Macro, 3marketeers and The Partner Marketing Group. Pick the group before the firm.

### How much do software marketing agencies cost?

Three of the ten publish a price, checked November 6, 2026. Innovaxis’s audit starts at $3,500 to $5,000, and The Partner Marketing Group’s Virtual Marketing Director starts at $3,000 per month. DemandMaven’s retainer starts at $5K per month, after a Growth Engagement. Frontal and six others list no fee.

### Do product-led and sales-led software companies need different agencies?

Usually, yes. Self-serve work covers trials, activation, onboarding emails and paid acquisition, while sales-led work covers target accounts, buying groups and pipeline. The Remarkable says sales-led SaaS with SDRs, demos and long enterprise buying cycles “may not be the right fit.”

A few firms work both ways. DemandMaven names freemium, self-serve and demo models, and The Rubicon Agency builds around “product-led, self-serve, sales-assisted, enterprise or partner-led” buying. Ask either for a case like yours.

### Which agencies market software sold through partners and marketplaces?

Macro runs co-marketing for vendors and their partners, 3marketeers runs packaged through-channel campaigns, and The Partner Marketing Group markets both to partners and through them. Innovaxis also lists partner recruitment and reseller portals.

If a cloud marketplace listing is in your plan, ask each finalist for a marketplace case before signing.

### What contract terms should you check before signing with an agency?

Look at how long you’re committed, how much notice ends the work and who keeps what was built. The Rubicon Agency asks for 90 days’ written notice and keeps its templates, source files and working files unless the statement of work includes them. Customer-Led runs fixed sprints with “No retainers.”

Under Frontal’s terms, the go-to-market systems, data and configurations built inside your accounts become yours upon full payment, as the statement of work specifies. Its pre-existing methods, frameworks and reusable tooling stay with Frontal.

### Does Frontal do product-led or partner marketing for software companies?

No. Frontal, our firm, works with companies whose sales team closes the deal, through account-based marketing, outbound, paid media, content engineering and RevOps. No frontal.so page offers activation, onboarding or lifecycle email, trial-to-paid work, or partner and channel marketing.

For self-serve work, The Remarkable, Customer-Led and DemandMaven fit better. Partner programs suit Macro, 3marketeers or The Partner Marketing Group. Most Frontal clients start with one of its [listed services](https://frontal.so/services).

## Book an Intro Call with Frontal

If your software is sold through a sales team and your teams keep separate account lists, we choose the accounts with you and report qualified pipeline by account. To see the method first, our free nine-step [ABM and ads recipe](https://frontal.so/plays/abm-ads) runs from your ICP model to the closed deal.

[Book an intro call](https://book.frontal.so/).

About the author

Alex Vacca

Founder, Frontal

Alex founded Frontal, where GTM engineering, paid media and content work alongside B2B sales teams. He writes about choosing a go-to-market approach, connecting channels and evaluating agency partners.

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