--- title: "12 Best Retargeting Agencies for B2B and Ecommerce (2026)" description: "Compare 12 retargeting agencies by type (account-based, website-visitor or ecommerce), with the channels each uses, published fees and what to ask." url: https://frontal.so/blog/best-retargeting-agencies updated: 2026-11-03 --- Work with Frontal Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) GTM # 12 Best Retargeting Agencies for B2B and Ecommerce in 2026 [Alex Vacca](https://www.linkedin.com/in/alex-vacca) 27 min read Founder, Frontal Updated Nov 3, 2026 ## Key Takeaways - For named-account retargeting inside an ads program tracked in your CRM, pick Frontal, the go-to-market partner for B2B tech companies, working as an extension of your team. It’s our own team. For LinkedIn retargeting at a published fee, try Impactable or Speedwork. COSEOM or Outventure fit visitor retargeting, and Voy Media or GOSH Digital suit a store’s dynamic product ads. - Six of the 12 publish a fee. Monthly starting fees run from $650 at Outventure to $10,000 for Speedwork’s Enterprise tier. - Retargeting can lift sales: in the Ghost Ads experiment, an online retailer’s retargeting lifted purchases by 10.5% against a control group. Both studies cited here are B2C, so our B2B advice is an inference from them: ask for a holdout and judge on CRM pipeline, not clicks. The best retargeting agencies for B2B in 2026 are Frontal, Impactable, Speedwork, Sculpt, BOL and Refiner, which retarget B2B buying teams. COSEOM and Outventure retarget website visitors, and Voy Media, GOSH Digital, 1Digital Agency and Impression serve online stores. We compared each on four things: the retargeting it sells, the channels its site names, CRM reporting and published price. Much of what ranks for this search is written for stores. In B2B, several people at one company research you over months. The job is to keep the whole account warm and count the deals in your CRM. That’s why this list is grouped by type. Account-based agencies suit teams selling to a defined list of companies, website-visitor agencies suit sites with steady traffic, and ecommerce agencies suit online stores. Frontal leads the list since it’s our own agency. Its published paid media case ran retargeting across LinkedIn, YouTube, display and native ads. Retargeting is one layer of account-based marketing, and [ABM agencies](https://frontal.so/blog/best-account-based-marketing-agencies) add account selection and sales coordination around the ads. ## What Does a Retargeting Agency Do? A retargeting agency shows ads to people or companies that already know you: site visitors, ad engagers or contacts on a CRM list. It builds those audiences, writes ads for each stage, caps how often people see them and excludes current customers. The words get used loosely. Impression calls its paid ads to past visitors remarketing, while GOSH Digital keeps that word for email and SMS. Ask remarketing agencies which channels the fee covers. The work splits into three types, and each suits a different buyer. | Type | Fits | Audience it builds | First question to ask | | --- | --- | --- | --- | | Account-based | B2B teams with a target account list | People at named accounts, from CRM lists and ad engagement | How do you exclude customers and open deals? | | Website visitor | Sites with steady traffic | Visitors grouped by the pages they read, such as pricing or demo pages | How long until each audience is big enough to run? | | Ecommerce and dynamic product ads | Online stores with a product catalog | Product viewers, cart abandoners and past buyers | How do you split budget between new shoppers and retargeting? | In B2B the types overlap. A visitor audience gets far more useful once [website visitor identification](https://frontal.so/plays/website-visitor-de-anonymization) tells you which companies those visitors work for. ## The Best Retargeting Agencies Compared The table sets all 12 retargeting agencies side by side. Each fee is the agency’s own management fee, read on its site on November 3, 2026. | Agency | Retargeting type | Channels named on its site | Price signal (own site) | Main limitation | | --- | --- | --- | --- | --- | | Frontal | Account-based | LinkedIn and Google; YouTube, display and native in its AirOps campaign | No published rate; set on a call, ad spend separate | Its published ads results come from one client, AirOps | | Impactable | Account-based | LinkedIn, Google, Meta, YouTube, programmatic | From $2,500 a month (Demand Engine + LinkedIn tier) | Web ID and cross-channel retargeting start at $4,500 a month | | Speedwork | LinkedIn retargeting | LinkedIn; Google or Meta from the Growth tier | From $2,500 a month (for $5,000+ monthly ad spend) | LinkedIn only on the entry tier | | Sculpt | Account-based paid social | LinkedIn, Meta, YouTube, Reddit, TikTok, X | $4,200 to $10,000 a month (typical range) | Six-month commitment | | BOL | Account-based, inside full service | LinkedIn, Meta, TikTok, YouTube, X, programmatic | No published rate | Retargeting is one line in a long menu | | Refiner | Buying-committee strategy | LinkedIn, programmatic display | No published rate | No published retargeting case | | COSEOM | Website visitor | Google, Microsoft, LinkedIn, Meta, Reddit | No published rate | Audiences take 2 to 4 weeks to fill | | Outventure | Website visitor | Meta, Google; LinkedIn when needed | $650+ a month plus ad budget | LinkedIn is secondary | | Voy Media | Dynamic product ads | Facebook, Instagram, Google | No published rate (packages based on ad spend) | Its named product ads case dates from 2020 | | GOSH Digital | Ecommerce | Meta, Google Display, YouTube, email | From $1,500 a month (one channel) | One paid media case among 12 | | 1Digital Agency | Ecommerce, Shopping and product ads | Google, Microsoft, Meta, YouTube, TikTok | $185 an hour, custom scope | No fixed monthly fee to compare | | Impression | Remarketing for B2B and B2C | Google, Microsoft, Facebook | No published rate | Its store proof dates from 2020 | After Frontal, the groups run from account-based to ecommerce, because this list is written for B2B first. Put it into practice Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) ![Kenny Damian, Head of GTM](https://frontal.so/images/blog/portraits/kenny-damian.webp) ## Account-Based Retargeting Agencies for B2B The six agencies in this group build retargeting for B2B buying teams, mostly around named accounts and the people inside them. That suits companies with a target account list. LinkedIn carries most of the work because it targets by company and job title, so this group overlaps with specialist [LinkedIn ads agencies](https://frontal.so/blog/best-linkedin-ads-services). The rest of the group runs from LinkedIn specialists with published prices to agencies where retargeting sits inside a wider program. ### 1. Frontal, Best for Named-Account Retargeting Inside a Paid Media Program ![Frontal homepage hero for B2B tech companies, with a work email field and a Book a Call button](https://frontal.so/images/blog/best-retargeting-agencies/frontal-homepage.webp) **Best for:** B2B tech teams retargeting named accounts across channels **Overview:** Frontal, the go-to-market partner for B2B tech companies, working as an extension of your team, runs LinkedIn and Google ads through its [paid media](https://frontal.so/services/paid-media) service. When ads and sales work one named account list together, with outbound to the same accounts, that sits in its [account-based marketing](https://frontal.so/services/account-based-marketing) service. Most clients start with one service. Its clearest published retargeting example is the AirOps ABM case: [one 90-day campaign](https://frontal.so/case-studies/airops-abm) on Clay, LinkedIn Ads and HubSpot, with no cold outreach. The case page describes the follow-through in one sentence. “Every interaction triggered retargeting across LinkedIn, YouTube, Display, and Native ads, and every engagement synced into HubSpot so sales knew exactly when and why to reach out.” The case page lists $543K in closed revenue, 182 qualified deals added to the CRM and $9.6M total pipeline. Ad spend was $136K, and the return on ad spend was 4x. Those figures count the whole campaign, so none of them isolates retargeting on its own. Retargeting also ran in Frontal’s longer [AirOps program](https://frontal.so/case-studies/airops), where ads and outbound worked the same account list. Accounts showing real buying interest got direct-response ads pointed at a conversation with sales, while colder accounts stayed on lighter content. That combined program, ads and outbound together, produced $7.83M in qualified pipeline and $1.52M in closed-won revenue over 10 months, with no new SDRs. **Key Services:** LinkedIn and Google ads, retargeting, creative testing, CRM conversions sent back to the ad platforms, and pipeline reporting, with CRM work in HubSpot or Salesforce. **Pricing:** No published rate. Scope and pricing are set on a call, and ad spend is billed separately from Frontal’s fee. **Where Frontal Shines:** - **Reported as pipeline.** Before launch, Frontal agrees with you what counts as a qualified opportunity. It then reports ad spend and attributed pipeline from your CRM and shifts budget to the campaigns that bring it in. - **Your ad accounts stay yours.** Lists, workflows and campaigns are built in your own ad accounts and CRM. **Where Frontal Falls Short:** - **One published ads client.** Both of Frontal’s published paid media cases come from AirOps. The ABM case page shows monthly pipeline rising from $536K to $2.9M, so you can check how it built before a call. - **No price up front.** Its fee isn’t published, so you can’t set it against other agencies’ tiers until the call. - **No retargeting-only service.** Its published retargeting ran inside a full ads campaign, so expect to buy it as part of an ads program. **How to Start With Frontal:** 1. On an intro call, agree the scope and the price. 2. Decide which CRM stage counts as qualified pipeline. 3. Open your ad accounts and CRM, where the lists and campaigns get built. **Verdict:** Frontal fits companies past product-market fit with a real sales team that sell to named accounts and want retargeting judged on pipeline. If that sounds like your team, [book an intro call](https://book.frontal.so/). ### 2. Impactable, Best for LinkedIn-Led Retargeting on Published Tiers ![Impactable homepage hero on a dark background with LinkedIn Marketing Partner and Google Ads Partner badges](https://frontal.so/images/blog/best-retargeting-agencies/impactable-homepage.webp) **Best for:** LinkedIn-first teams that want a price before the call **Overview:** Impactable, based in San Antonio, Texas, calls itself “LinkedIn Centered. Signal Fueled. Purpose Built for B2B.” It warms accounts with “retargeting ladders, engager audiences, and warm-first pacing,” and on low-traffic sites it runs programmatic ads first to build a retargeting pool. **Key Services:** LinkedIn, Google, Meta, YouTube and programmatic ads, plus Web ID, which identifies the companies and people on your site. **Pricing:** Flat monthly fees, separate from ad spend: $2,500 for the Demand Engine + LinkedIn tier, then Core from $3,000 and Growth from $4,500. The Demand Engine tiers add a one-time $1,500 setup. **Where Impactable Shines:** - **Prices you can read.** Its tiers are on the pricing page, so you can budget before a call. - **Retargeting in steps.** Ladders and engager audiences warm accounts before the harder ask. **Where Impactable Falls Short:** - **Visitor ID costs more.** Web ID and cross-channel retargeting start at the $4,500 Growth tier. - **Limited intake.** It onboards “a set number of new accounts each quarter.” **Verdict:** A strong fit when LinkedIn is your main channel and you want the fee settled up front. ### 3. Speedwork, Best for LinkedIn Retargeting Without a Long Contract ![Speedwork homepage hero introducing a LinkedIn marketing agency for B2B products and services](https://frontal.so/images/blog/best-retargeting-agencies/speedwork-homepage.webp) **Best for:** LinkedIn retargeting on month-to-month terms **Overview:** Speedwork, headquartered in Austin, Texas, “runs full-funnel LinkedIn ads for B2B companies like Outreach, Chief, and Exit Five.” Even its entry tier, Foundations, lists “Full-funnel builds with retargeting” and CRM integration with lead-quality feedback. **Key Services:** LinkedIn ads, organic social and lead generation, plus custom lists built with data partners from the Growth tier. **Pricing:** Flat monthly fees: Foundations from $2,500 for $5,000+ in monthly ad spend, Growth from $5,000 and Enterprise from $10,000, all month to month. **Where Speedwork Shines:** - **No lock-in.** It promises “no long-term contracts” and “No percent-of-spend surprises.” - **Lead quality in the loop.** CRM feedback comes with the entry tier. **Where Speedwork Falls Short:** - **LinkedIn only at entry.** Google or Meta ads are an option from the $5,000 Growth tier. - **No retargeting-only result.** None of the client results on its site isolates retargeting. **Verdict:** Pick it if LinkedIn carries your retargeting and you want to be free to leave each month. ### 4. Sculpt, Best for Retargeting Inside a Paid Social Program ![Sculpt homepage with an orange and pink gradient hero introducing a B2B social media marketing agency](https://frontal.so/images/blog/best-retargeting-agencies/sculpt-homepage.webp) **Best for:** Social-led retargeting with creative included **Overview:** Sculpt calls itself “a B2B social media marketing agency with Hustle & Heart” and keeps an office in downtown Iowa City. Its paid team nurtures target account lists on LinkedIn and retargets site visitors with lead forms on Meta. **Key Services:** Paid campaigns on LinkedIn, Meta, YouTube, Reddit, TikTok and X, monthly creative builds, tests and reporting, synced with your CRM. **Pricing:** Fees typically run $4,200 to $10,000 a month for one to three channels. **Where Sculpt Shines:** - **Creative in the fee.** Monthly creative builds are part of the package. - **Remarketing on record.** For Collective Data, a 2019 program with search and display remarketing averaged 8 to 12% lead conversion from online ads. **Where Sculpt Falls Short:** - **Six-month commitment.** It wants time to set up, gather baseline data and run two campaign cycles. - **A deal-size floor.** It looks for a lifetime value or average deal above $5,000, plus a CRM. **Verdict:** Choose it when social is your main retargeting channel and creative is the gap. ### 5. BOL, Best for Enterprise ABM With Retargeting Layered In ![BOL Agency homepage showing a client work slide and a banner about its Brandcave acquisition](https://frontal.so/images/blog/best-retargeting-agencies/bol-agency-homepage.webp) **Best for:** Enterprise teams buying brand, ABM and retargeting together **Overview:** BOL, based in San Diego, “connects brand, demand, and performance.” Its paid social programs reach “target accounts, buying committees, and decision-makers,” with multi-channel retargeting built from CRM, pixel and email audiences. **Key Services:** LinkedIn, Meta, TikTok, YouTube and X buying, account-targeted programs, paid search and programmatic. **Pricing:** No published rate on its services, ABM or contact pages. **Where BOL Shines:** - **Committee-level targeting.** Paid social is planned around accounts and decision-makers. - **A named retargeting case.** For Blue Yonder, display retargeting of people who heard 75% or more of an audio ad drove 635 site conversions. **Where BOL Falls Short:** - **One service among many.** Retargeting is a single line in a full brand and demand agency. - **Engagement, not pipeline.** The Blue Yonder figure counts landing-page engagements. **Verdict:** Worth a call if you want brand, ABM and retargeting run as one enterprise program. ### 6. Refiner, Best for Long-Cycle Buying-Committee Strategy ![Refiner homepage with a dark gold hero about growth consulting for tech and finance brands](https://frontal.so/images/blog/best-retargeting-agencies/refiner-homepage.webp) **Best for:** Tech, fintech and services firms with long sales cycles **Overview:** Refiner, a UK growth marketing agency whose site names no city, builds retargeting for tech, fintech and professional services companies. It targets “the buying committee, not a single visitor,” and saves LinkedIn, its costliest channel, for mid-to-late funnel and named-account retargeting. **Key Services:** Retargeting strategy, proof and objection-handling creative for pricing, comparison and demo visitors, and CRM-linked exclusions. **Pricing:** No published rate. It describes “a scoped retainer.” **Where Refiner Shines:** - **Stops at the right time.** It says “a closed-won or closed-lost account should stop seeing prospecting ads altogether.” - **Judged on pipeline.** Spend is weighed against pipeline impact rather than clicks or impressions alone. **Where Refiner Falls Short:** - **No retargeting case.** Every case on its work page covers SEO, web, events or marketing operations. - **A broad client base.** It also serves hospitality, events and consumer brands. **Verdict:** A good fit if you want careful strategy and can do without a published retargeting result. ## Website-Visitor Retargeting Agencies Both agencies in this group build audiences mainly from your site traffic, not a target account list. That suits B2B companies whose buyers arrive through search, content or ads. COSEOM comes first because its retargeting page covers LinkedIn and the buying committee, while Outventure leads with Meta and Google. Page-visit audiences reach people, not accounts. To see which companies keep coming back, add one of the [B2B intent data providers](https://frontal.so/blog/best-b2b-intent-data-providers) that identify visiting firms. ### 7. COSEOM, Best for Multi-Market Visitor Retargeting by Page Intent ![COSEOM homepage hero offering demand generation for B2B software and cybersecurity, with a booking form](https://frontal.so/images/blog/best-retargeting-agencies/coseom-homepage.webp) **Best for:** B2B software sellers marketing in several countries **Overview:** COSEOM is registered in Barcelona, with offices in San Francisco and Bangkok, and has run multilingual programs since 2008. Its retargeting page segments “pricing-page visitors, whitepaper readers, webinar registrants, past MQLs” and excludes customers and converted leads. **Key Services:** Retargeting on Google Display and YouTube, Microsoft, LinkedIn, Meta and Reddit, localized per market, with dashboards tying it to MQLs and SQLs in your CRM. **Pricing:** No published rate. Its pricing guides quote market ranges, not its own fee. **Where COSEOM Shines:** - **Localization at the core.** On localized retargeting ads, it says, “That’s the core of what we do.” - **Every seat in the deal.** Stage-based audiences keep proof “in front of each seat until the deal moves.” **Where COSEOM Falls Short:** - **Needs traffic first.** Audiences typically take 2 to 4 weeks to fill. - **No retargeting-only case.** Its case studies, such as Torq, cover paid and SEO programs as a whole. **Verdict:** If you sell into several countries, it can localize visitor retargeting for each market. ### 8. Outventure, Best for Low-Cost Visitor Retargeting ![Outventure homepage hero for a B2B digital marketing agency serving manufacturers, with industry tabs](https://frontal.so/images/blog/best-retargeting-agencies/outventure-homepage.webp) **Best for:** Logistics, manufacturing and SaaS sites on a small budget **Overview:** Outventure is an Amsterdam B2B agency focused on logistics, manufacturing and SaaS. It retargets with “Meta, Google Ads and, when needed, LinkedIn.” Audiences come from pricing views, forms started and demo requests, plus CRM lists of past leads, open deals and trial users. **Key Services:** Retargeting setup and management, CRM connections to HubSpot, Salesforce and Pipedrive, and reusable audiences in your ad accounts. **Pricing:** Setup and management costs $650+ a month plus ad budget. A 60-minute consultation is $100. **Where Outventure Shines:** - **Cheapest monthly fee.** At $650+ a month, it undercuts every other published monthly fee on this list. - **Audiences you keep.** They sit in your ad accounts, sorted by intent and CRM stage. **Where Outventure Falls Short:** - **LinkedIn comes second.** It’s added “when needed,” a weak fit for account-based work. - **Proof from other channels.** The results on its retargeting page come from Google Search and full acquisition programs. **Verdict:** A sensible first step if buyers browse your site and LinkedIn isn’t essential. ## Ecommerce and Dynamic Product Ad Agencies The four agencies here suit online stores rather than B2B sales teams. They’re included because so many results for retargeting services are store-focused. Dynamic product ads pull items from your catalog and show each shopper what they viewed. The order starts with a named dynamic product ads case and a dedicated ecommerce retargeting page, then retargeting inside a store agency’s PPC work, then a generalist. ### 9. Voy Media, Best for Meta Dynamic Product Ads ![Voy Media homepage hero for an ecommerce, lead gen and mobile ad agency, with orange contact buttons](https://frontal.so/images/blog/best-retargeting-agencies/voy-media-homepage.webp) **Best for:** DTC stores selling through Facebook and Instagram **Overview:** Voy Media, based in New York, focuses on “direct response and customer acquisition in e-commerce, lead gen, and mobile,” mostly through Facebook, Instagram and Google ads. **Key Services:** Facebook and Instagram ads, retargeting, custom audiences, dynamic product ads and a creative studio. **Pricing:** No published rate. Packages are “based on total ad spend, optimizations, and growth.” **Where Voy Media Shines:** - **A named product ads case.** Its dynamic product ads for Lacoste report a 25+% ROAS increase and a 35+% rise in average order value. - **Creative under one roof.** A creative studio sits inside the same team. **Where Voy Media Falls Short:** - **Older proof.** The Lacoste work ran in May and June 2020. - **Fee tied to spend.** Packages scale with ad spend, with no figure published. **Verdict:** Shortlist it if you sell on Meta and want past browsers and buyers shown the products they viewed. ### 10. GOSH Digital, Best for Stores Syncing Retargeting With Klaviyo ![GOSH Digital homepage for an ecommerce growth agency in Dubai, with client, revenue and ad spend stats](https://frontal.so/images/blog/best-retargeting-agencies/gosh-digital-homepage.webp) **Best for:** Klaviyo stores that want ads and email in step **Overview:** GOSH Digital, based in Dubai and working globally, began as a Klaviyo email specialist. Its retargeting page splits visitors into five audiences, from homepage visitors to email subscribers, across Meta, Google Display, YouTube and email. Today it calls itself a “Full-service digital marketing agency built for eCommerce brands.” **Key Services:** Sequenced messages (a day 1 reminder, day 3 social proof, a day 7 incentive), frequency caps and incrementality measurement. **Pricing:** A flat fee from $1,500 a month for one channel, or from $2,500 a month for Meta and Google together. **Where GOSH Digital Shines:** - **Ads and email as one system.** “If someone converts through email, they stop seeing cart ads.” - **Flat fee.** It’s “not a percent of spend,” so it doesn’t rise with your budget. **Where GOSH Digital Falls Short:** - **Email-first record.** Of the 12 case studies on its work page, one is titled as a paid media result. - **Three-month start.** Paid media begins with a 3-month initial term. **Verdict:** The pick for stores that already lean on Klaviyo and want ads to stop where email takes over. ### 11. 1Digital Agency, Best for Google Shopping and Performance Max Remarketing ![1Digital Agency homepage with the headline We grow online sales and store portfolio tiles](https://frontal.so/images/blog/best-retargeting-agencies/1digital-agency-homepage.webp) **Best for:** Shopify, BigCommerce, Magento and WooCommerce stores **Overview:** 1Digital Agency, headquartered in Miami, is a US ecommerce agency for Shopify, BigCommerce, Magento and WooCommerce stores. Its PPC work remarkets to “cart abandoners and high-value audiences,” and on Meta it runs dynamic product ads from your catalog. **Key Services:** Search, Shopping, Performance Max, Microsoft Ads and paid social, with remarketing across them. **Pricing:** A custom scope built from hours at $185 an hour. **Where 1Digital Agency Shines:** - **Your accounts, your spend.** You keep your ad accounts, and spend goes straight to the platforms. - **No long contract.** Its PPC and social campaigns carry “no long-term contracts.” **Where 1Digital Agency Falls Short:** - **No monthly fee to compare.** Hourly scoping keeps the monthly cost off the page. - **Thin, unnamed proof.** Its featured paid result names no client. **Verdict:** Best suited to a store that wants Google Shopping and remarketing run by a team that also builds stores. ### 12. Impression, Best for Google-Led Remarketing ![Impression homepage hero reading Evidence into Action, with a B Corp badge and award laurels](https://frontal.so/images/blog/best-retargeting-agencies/impression-homepage.webp) **Best for:** Retailers whose sales run through Google search and display **Overview:** Impression is a performance marketing agency headquartered in Nottingham, UK, with offices in London, Manchester and New York. A Google Premier Partner, it runs display, search and social remarketing across Google Ads, Microsoft Ads and Facebook, including ads for the products a visitor browsed. **Key Services:** Display remarketing, remarketing lists for search ads (RLSAs), social remarketing and lookalike audiences. **Pricing:** No published rate. It shapes each strategy around your budget, audience size and platforms. **Where Impression Shines:** - **Search and display together.** RLSAs carry remarketing into Google search as well as banner ads. - **Store proof.** For Abigail Ahern, a home furnishings store, a November 2020 campaign reported 3000% ROAS, and its display and social ads used retargeting. **Where Impression Falls Short:** - **Needs an audience.** It says remarketing suits “sites with established audiences.” - **Not store-only.** It serves B2B and B2C, and its store proof dates from 2020. **Verdict:** Worth a look if Google search and display drive your store’s sales and you want both remarketed together. ## How to Judge a Retargeting Agency’s Results People you retarget were already interested, so a retargeting report can claim sales that would have happened anyway. The report counts every sale from the group it reached. The lift is only the gap between that group and a holdout that saw no ads. ![Diagram comparing a holdout group shown no ads with a retargeted group: both would have bought anyway up to the same point, and only the extra beyond it is lift from the ads.](https://frontal.so/images/blog/best-retargeting-agencies/diagram-comparing-a-holdout-group-shown-page.webp) *A platform report counts the whole retargeted group. The ads added only the gap over the holdout.* Two studies show both sides of that. In the [Ghost Ads study](https://doi.org/10.1509/jmr.15.0297) (Journal of Marketing Research, 2017), Johnson, Lewis and Nubbemeyer tested an online retailer’s display retargeting against a control group. The ads lifted website visits by 17.2% and purchases by 10.5%. That’s real lift, and the authors note that retargeted users are a self-selected group likely to buy even without ads. Lambrecht and Tucker’s 2013 [field experiment](https://hdl.handle.net/1721.1/88160) on a travel website found that, on average, generic ads beat dynamic ads featuring the hotel a person had browsed. Dynamic ads did relatively better only after people visited a review site, a sign their preferences had narrowed. Clickthrough averaged under 0.01%, while 10% of retargeted browsers bought within 21 days. Both studies are B2C, so what follows is our inference for B2B, not their finding. Show early-stage accounts proof and problem-level ads, and save product-specific ads for accounts comparing vendors. Judge the work on CRM pipeline rather than clicks. A mid-market B2B marketer [on r/programmatic](https://www.reddit.com/r/programmatic/comments/1tabd9v/incrementality_testing_for_a_midmarket_b2b/) named “retargeting overlap” among the things that blur incrementality, and one reply suggested a limited holdout on one messy channel. It’s one anecdotal thread, but it fits the Ghost Ads authors’ argument that a holdout test needn’t be expensive. Put these questions to any agency on your shortlist: - How will you hold out a control group of accounts or regions, and when will we see the lift? - Which CRM stage counts as a result: an opportunity, pipeline or closed revenue? - How do you exclude customers, open deals and closed-lost accounts? - What does each stage of the audience see, and when does the creative change? - What’s the frequency cap per person, and who checks it? Good answers to those questions depend on clean CRM data, since an exclusion list is only as good as the deal stages behind it. That makes the setup partly a [CRM consulting](https://frontal.so/blog/best-crm-consulting-services) job. ## Which Type of Retargeting Fits Your Company? Retargeting only reaches people who already know you, so how buyers first find you decides which group fits. A tech newsletter’s marketing director [on r/b2bmarketing](https://www.reddit.com/r/b2bmarketing/comments/1whbk8v/linkedin_ads_for_tech_newsletter/) spent $10,000 to $15,000 on LinkedIn ads to named accounts in two weeks and booked 3 calls. One reply said the retargeting layer was probably fine, blamed the cold layer and suggested warming the list before any call ask. A single thread is thin evidence, though the advice matches how retargeting works. If you sell to a defined list of companies, start with the account-based group and check that the agency can push CRM lists into LinkedIn. With steady search or content traffic, a website-visitor agency is a cheaper start. Teams that want ads and outbound on the same account list have a broader brief than retargeting, closer to what [GTM agencies](https://frontal.so/blog/best-gtm-agencies) take on. ## How Much Do Retargeting Agencies Cost? $650 a month plus ad budget is the lowest published monthly fee on this list, from Outventure. At the top, Speedwork’s Enterprise tier starts at $10,000 a month, and Impactable’s Scale tier runs $6,000 to $12,000. Six of the 12 retargeting companies here publish a fee, and the table sorts all 12 by how they set it. | How the fee is set | Agencies | What’s published | What to check | | --- | --- | --- | --- | | Flat monthly tiers | Impactable, Speedwork, GOSH Digital | $1,500 a month and up, by tier | Which tier includes retargeting and visitor ID | | Typical monthly range | Sculpt | $4,200 to $10,000 a month | The six-month commitment | | Monthly fee plus ad budget | Outventure | $650+ a month | How much ad budget the audiences need | | Hourly scope | 1Digital Agency | $185 an hour | The hours in a typical month | | Packages tied to ad spend | Voy Media | No figure published | How the fee changes as spend grows | | Not published | Frontal, BOL, Refiner, COSEOM, Impression | No published rate | Ask for a range on the first call | Impactable, Speedwork, Outventure, 1Digital Agency and Frontal say outright that ad spend is billed on top of the fee, so budget for two bills. Most of these fees cover a wider paid program, while Outventure’s $650 is for retargeting alone. Compare them with what a full [performance marketing agency](https://frontal.so/blog/best-performance-marketing-agencies) charges. ## How We Chose These Retargeting Agencies Apart from Frontal, we started from the retargeting companies named in rival roundups, directories and search results, then read each firm’s own site. A firm made the list only if all five of these held: - Its own site sells retargeting or remarketing on a page we could read. - Its location comes from its own site. - No merger or rebrand has folded it into another firm. - Every price we quote comes from its own pricing or service page, never a directory. - It’s an agency, not an ad platform or software tool. Our checks removed some common names. Remarketing.Agency runs remarketing through its own ad platform, so we counted it as a platform. Hanapin Marketing, still listed in one rival roundup, says on its own site that it’s now part of Brainlabs. B2Linked sells LinkedIn ads management, but neither its homepage nor its pricing page names retargeting. We also skipped firms already reviewed in a sibling list, such as HawkSEM and Directive, which appear among our [paid search agencies](https://frontal.so/blog/best-paid-search-agencies). ## Pick Your Group, Then Ask Two Agencies for a Holdout Plan Start with the group that matches how your buyers reach you and pick two retargeting agencies from it. Send both the same questions about control groups, CRM stages and exclusions. The hardest question is whether an agency can show lift over a holdout, counted as pipeline in your CRM. If your CRM can’t yet record which accounts saw ads, that’s a [RevOps](https://frontal.so/services/revops) fix to make before any agency starts. The same questions apply to us. If you sell to named accounts, bring your account list and current campaigns, and ask them on the call. [Book an intro call](https://book.frontal.so/). ## Frequently Asked Questions ### Who are the best retargeting agencies in 2026? For B2B retargeting, the best retargeting agencies in 2026 are Frontal, Impactable, Speedwork, Sculpt, BOL and Refiner. COSEOM and Outventure suit website-visitor retargeting, and Voy Media, GOSH Digital, 1Digital Agency and Impression suit online stores. Frontal is our own team, so weigh that entry accordingly. ### What’s the difference between retargeting and remarketing? The two words often mean the same thing: ads shown to people who’ve already visited or engaged with you. Some remarketing agencies draw a line. GOSH Digital calls paid ads retargeting and email or SMS remarketing, while Impression uses remarketing for display, search and social ads. Ask which channels a proposal covers. ### How much do retargeting services cost? Published monthly fees on this list start at $650 plus ad budget at Outventure, and the highest starting fee is $10,000 a month for Speedwork Enterprise. 1Digital Agency bills $185 an hour. Six of the 12 publish no rate, Frontal included. ### Does retargeting work for B2B companies? The published experiments we found are B2C. In the Ghost Ads study, retargeting raised an online retailer’s purchases by 10.5% compared with a control group. Lambrecht and Tucker found generic ads beat product-specific ones until shoppers narrowed their choice. Our inference for B2B: retarget accounts that already know you, as one step in an [account-based ads sequence](https://frontal.so/plays/abm-ads), and measure lift with a holdout. ### How long does retargeting take to show results? Audiences have to fill before ads can run well, and COSEOM puts that at 2 to 4 weeks depending on traffic. Sculpt asks for six months, enough to set up, gather baseline data and run two campaign cycles. In B2B, revenue shows up a full sales cycle or more after the first ad, so settle which figure you’ll review, and when, before launch. ### What does Frontal do for retargeting? Frontal runs LinkedIn and Google ads through its paid media service, and named-account programs that pair ads with outbound through its account-based marketing service. In its published AirOps ABM campaign, retargeting ran across LinkedIn, YouTube, display and native ads over 90 days, and every engagement synced into HubSpot. Scope and pricing are set on a call, ad spend is billed separately, and most clients start with one service. About the author Alex Vacca Founder, Frontal Alex founded Frontal, where GTM engineering, paid media and content work alongside B2B sales teams. He writes about choosing a go-to-market approach, connecting channels and evaluating agency partners. Work with Frontal Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) ## Keep reading [Browse all articles ↗](https://frontal.so/blog) GTM Oct 21, 2026 ### [How To Use Claude Code for GTM in 2026: The Complete Playbook for Go-To-Market Teams](https://frontal.so/blog/claude-code-for-gtm) Want to build a full GTM pipeline from your terminal? Learn how to use Claude Code for GTM: signals, scoring, enrichment, copy, and campaign launch. **[Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/)** Head of GTM [Read article](https://frontal.so/blog/claude-code-for-gtm) GTM Oct 21, 2026 ### [The Complete Go-To-Market Strategy Framework for 2026: 100 GTM Rules in One Cheat Sheet](https://frontal.so/blog/go-to-market-strategy-framework) The complete go-to-market strategy framework distilled into 100 rules across 10 categories: ICP targeting, cold email, LinkedIn, AI, metrics, and more. **[Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/)** Head of GTM [Read article](https://frontal.so/blog/go-to-market-strategy-framework) GTM Oct 13, 2026 ### [6 Best GTM Engineering Agencies for B2B SaaS in 2026](https://frontal.so/blog/gtm-engineering-agency) Compare Frontal, Understory, Growth Engine X, RevPartners, The GTM Engineering Company, and frontBrick for GTM engineering services, pricing, and delivery. **[Alex Vacca](https://www.linkedin.com/in/alex-vacca)** Founder, Frontal [Read article](https://frontal.so/blog/gtm-engineering-agency)