---
title: "9 Edtech Marketing Agencies by Buyer, Compared (2026)"
description: "Nine edtech marketing agencies for companies selling to schools, colleges and employers, with each firm’s edtech clients, results and published prices."
url: https://frontal.so/blog/best-edtech-marketing-agencies
updated: 2026-11-09
---

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# 9 Edtech Marketing Agencies for K-12, Higher Ed and L&D

[Alex Vacca](https://www.linkedin.com/in/alex-vacca) 27 min read

Founder, Frontal

Published Nov 9, 2026

## Key Takeaways

- Best-documented pick per buyer: Leoni Consulting Group for districts and schools, Bee Digital for UK schools, 27zero for colleges and The Starr Conspiracy for employers.
- Four of the nine publish a price. Ed2Market charges $2,000 for a one-off plan, and Leoni Consulting Group $3,500 to $12,500 a month for packages. Bee Digital starts at £4k + VAT a month and The Starr Conspiracy at $15K a month.
- A district has 3,001 digital tools available on average, but the average student or educator uses four through Canvas a year, per Instructure’s June 2026 data. So a new vendor has to bring proof.
- Frontal, the go-to-market partner for B2B tech companies, working as an extension of your team, wrote this guide. It sits ninth, last among corporate learning firms, under the ordering rule set out below.

This guide reviews nine edtech marketing agencies for companies that sell to schools, colleges and employers. They are Leoni Consulting Group, Bee Digital, Ed2Market, HeyThere, 27zero, Llama Lead Gen, The Starr Conspiracy, ProperExpression and Frontal. We judged each on its own pages: the edtech clients it names, the buyers it reaches, what it says about procurement and renewals, its results and its price.

Entries are grouped by who your company sells to: K-12 districts and schools, colleges, or employers buying learning tech. An agency’s clients tell you most when they sell to that buyer too. Agencies that recruit students for schools and colleges are left out, since families are a different buyer. So are vendors selling educator contact lists, because a list is one of several [outbound data sources](https://frontal.so/blog/outbound-list), not an agency.

## Who Edtech Companies Sell To, and How Each Buyer Decides

School districts are a countable market. The [NCES Digest of Education Statistics](https://nces.ed.gov/programs/digest/d23/tables/dt23_214.10.asp) counted 13,318 regular public school districts in the 2022 to 2023 school year, leaving out charter-only districts and regional service agencies.

Each district already has plenty of software. Instructure, which makes the Canvas LMS, reported in [a June 29, 2026 release](https://www.instructure.com/press-release/new-instructure-data-shows-k-12-districts-are-demanding-evidence-not-just-access) that districts have access to 3,001 digital tools on average. Yet the average student or educator used only four through Canvas in a year. The 3,001 counts tools available, not tools bought, and the four counts only tools launched inside Canvas.

Instructure’s chief academic officer, Melissa Loble, adds that districts now ask for “evidence of impact, ESSA-aligned research and independent validation.” A new vendor competes with tools a district already has, so it needs proof in hand.

Colleges are a shorter list. Table 317.10 of the same NCES Digest counts 3,896 degree-granting institutions in 2022 to 2023. Those are colleges that award associate’s or higher degrees and take part in federal Title IV aid.

Corporate learning has no public count like these, since the buyer is an employer, usually through its learning and development leaders. For districts and degree-granting colleges, though, the market’s size is published, so you can tier the accounts you target before spending on campaigns. Our free [account tiering and scoring](https://frontal.so/plays/hubspot-account-tiering-scoring) recipe sorts them into three tiers, from strong fit to low fit.

## How We Chose and Ordered the Nine Agencies

We grouped the agencies by the buyer their edtech clients sell to. K-12 comes first because it had the most specialist firms, followed by higher education and corporate learning.

Within each group, named edtech clients count first: the more a firm names, with what each sells or who it sells to, the higher it sits. A published price with its unit breaks a tie, then a result from an edtech client that states what it measures. That rewards documentation, which isn’t the same as proof of better work.

Frontal, our firm, comes last in the corporate learning group because it has no edtech case study. We include it because it’s our team.

A learning-tech sale to an employer also runs through named accounts and several approvers, and that is the work Frontal does for other B2B tech companies. Its closest offer is account-based work on a list of named accounts, set out in nine steps in our free [ABM + Ads recipe](https://frontal.so/plays/abm-ads).

Every fact about a firm comes from its own website, read on November 6, 2026. We left out solo consultants, edtech software makers and directories.

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## Nine Edtech Marketing Agencies Compared by Buyer

Rows follow entry order, and each cell draws on that firm’s own pages.

| Agency | Buyer group | Edtech clients it names | Procurement or timing | Result (what it counts) | Price signal |
| --- | --- | --- | --- | --- | --- |
| Leoni Consulting Group | K-12 | A dozen, including Edmentum, Remind, TCI, Edmodo, Flinn (“sell to K-12 schools and districts”) | Teacher engagement to “improve contract renewals” | Six-month social average, unnamed clients | $3,500 to $12,500 a month (USD), six-month minimum on most services |
| Bee Digital | K-12, UK schools | At least eight selling to schools, including Frog Education (school operating system), Empiribox (primary science) | Frog campaign launched at the BETT show | £90,000+ new orders, £400,000 lifetime value (Frog) | From £4k + VAT a month (GBP), no minimum term |
| Ed2Market | K-12 | EdCuration (curriculum marketplace), Bullseye (teacher coaching) | Blogs on July to June district budgets | +40% revenue, professional-development client | $2,000 one-off for a 30-day plan (USD) |
| HeyThere | K-12 | Quill.org (literacy tool) | Cites K-12 funding cycles, no method | 35X views of Quill’s school and district page | No published rate; monthly retainer by hours |
| 27zero | Higher ed | Scholarship Magic (financial aid software), Student First (student information system), Doctums (university IT consulting) | “Most purchases go through RFPs and committees” | None published | No published rate or unit |
| Llama Lead Gen | Higher ed | Parchment (credentialing) | Late-renewals nurture, enrollment calendar | 44.87% click-through rate on a higher-ed Google Ads line | No published rate; tiers on request, six months advised |
| The Starr Conspiracy | Corporate learning | “76 L&D technology companies,” including Docebo, Degreed, 360Learning | Analyst event behind Docebo’s largest analyst-attributed RFP win | 337% rise in PR share of voice, TalentLMS, under 30 days | From $15K a month (USD), subscription |
| ProperExpression | Corporate learning | One unnamed certification seller | None stated | $7 million revenue increase, 306% more course purchases (2022) | No published rate or unit |
| Frontal | Corporate learning | None yet | Agrees who follows up at each account | $9.6M total pipeline from one 90-day ABM campaign (AirOps, AI content platform) | No published rate; set on a call |

Two of the eight other firms also handle the systems behind campaigns: Llama Lead Gen audited a client’s Marketo instance, and ProperExpression implements HubSpot. If pilot and renewal data sits outside your CRM, fix that first: [CRM integration agencies](https://frontal.so/blog/best-crm-integration-agencies) connect those records before any campaign reports on them.

## K-12 Agencies for Edtech Sold to Districts and Schools

Selling to schools means winning teachers and then the person who holds the budget. One founder selling edtech to UK schools described the gap [on Reddit](https://www.reddit.com/r/startups/comments/1rowckw/whats_the_secret_sauce_to_selling_edtech_into/). After a pilot that “exceeded expectations,” several schools wanted to keep the product, “only for things to freeze up as soon as prices are mentioned.”

A reply advised against any pilot until you’ve “met with the person (economic buyer), agreed on success metrics, and discussed pricing/budget.” It’s one thread, so read both as anecdote.

Some K-12 campaigns start at a trade show, as Bee Digital’s Frog campaign did at BETT. When a conference or webinar leaves you a registrant list, our free [Webinar & Event Attendee Capture](https://frontal.so/plays/webinar-attendee-capture) recipe takes it from registration to a logged CRM follow-up in six steps.

Among the four K-12 firms, Leoni Consulting Group names the most edtech clients, a dozen. Bee Digital follows with case studies for at least eight companies selling to schools, then Ed2Market with two and HeyThere with one.

### 1. Leoni Consulting Group, Best for Teacher Communities on Social Media

![Leoni Consulting Group's homepage hero, saying it helps education brands grow reach, relationships and revenue through social media, content and email, beside a line drawing of a phone and laptop circled by smiley faces](https://frontal.so/images/blog/best-edtech-marketing-agencies/leoni-consulting-group-homepage.webp)

**Best for:** Edtech companies selling to districts that want teachers active on social media, which the firm ties to renewals.

**Based in:** California. Its pages give mailing addresses only, in Sacramento and Sausalito.

**Edtech clients it names:** A dozen, among them Edmentum, Remind, TCI, Edmodo and Flinn, listed as B2B clients that “sell to K-12 schools and districts.” The page doesn’t say what each one sells.

**Buyers it says it reaches:** Decision-makers “from principals and superintendents to chief academic officers, CTOs, and curriculum directors.”

**On procurement and timing:** Under “Selling to Schools and Districts,” it argues that “High engagement among teachers can increase product usage and improve contract renewals.”

**How work starts:** A one-time audit, strategy and setup fee, with no published figure.

**Result it publishes (what it counts):** An average, not a named client. Its packages page says clients “typically see” LinkedIn engagement rise 190% within six months, counting organic social activity.

**Strengths:**

- **Posts written for you.** “We actually create and schedule social media posts,” plus whitepapers, blog packs and podcasts.
- **An evaluation team.** Its research team “can perform random control trials (RCTs),” useful when a district asks for evidence of impact.

**Limits:**

- **Six-month commitments.** “Most of our services require a six-month minimum commitment.”
- **No outbound or ABM.** Its service list covers social, content, video and research.

**Price:** Packages run $3,500 to $12,500 a month, by channels, post volume and custom creative, plus the setup fee. Coaching starts at $2,000 a month on a six-month contract.

### 2. Bee Digital, Best for Edtech Sold Into UK Schools

![Bee Digital's homepage, headlined Reach more teachers, with cartoon ruler and rock characters in speech bubbles saying You rock and You rule](https://frontal.so/images/blog/best-edtech-marketing-agencies/bee-digital-homepage.webp)

**Best for:** Edtech suppliers selling into UK primary and secondary schools.

**Based in:** London.

**Edtech clients it names:** Frog Education, “a multipurpose operating system for primary and secondary schools,” and Empiribox, an “Interactive Primary Science Platform.” Its case studies page lists 15 clients, among them Pickatale, Moki and Now Press Play, which sell to schools.

**Buyers it says it reaches:** Primary head teachers and senior leaders for Empiribox, and “an audience of Senior Leaders” for Frog.

**On procurement and timing:** Frog’s year-long campaign kicked off at the BETT trade show, pitched as “Saving UK schools £1m, at a time of budget squeezes and rising prices.”

**How work starts:** A growth strategy call. Its FAQ asks for at least eight to 12 weeks before judging progress.

**Result it publishes (what it counts):** Frog’s first campaign “eventually made £90,000+ in new orders, with an LTV of £400,000”: orders won, then their expected lifetime value. No dates are given.

**Strengths:**

- **No lock-in.** It works with “no lock ins, deposits, or minimum terms.”
- **A second result.** Empiribox reached 1,735 school sign-ups by week 12, at £5.76 per school prospect.

**Limits:**

- **UK schools, not US districts.** Its cases sell to UK schools, though some clients “sell both in the UK and internationally.”
- **No social media management.** Asked if it runs clients’ social media, it answers, “Not really.”

**Price:** Retainers typically start at £4k + VAT a month, with no hourly billing and no cut of ad spend. The Control Room, a monthly group for people who sell to schools, costs £495 a month including VAT.

### 3. Ed2Market, Best for a Priced Plan Before Any Retainer

![Ed2Market's homepage, headlined Maximize Impact with Targeted Marketing for Education over a faded photo of people reviewing papers, with an Explore Our Services button and a section on AI-driven SEO below](https://frontal.so/images/blog/best-edtech-marketing-agencies/ed2market-homepage.webp)

**Best for:** Curriculum and professional-development companies that want a priced plan before a retainer.

**Based in:** No address on its contact, policies or team pages, which name nine staff.

**Edtech clients it names:** EdCuration, “a curriculum marketplace” for educators, and Bullseye, which “offers a customizable platform to improve teaching and coaching in schools.” It also serves Corwin, a K-12 professional-development publisher.

**Buyers it says it reaches:** “School leaders, district buyers, and educators.”

**On procurement and timing:** Its blog explains district budget timing, from priorities set early in the year to board approvals in May or June. That’s writing, not a listed service.

**How work starts:** The Strategy Blueprint: a discovery survey, a 90-minute workshop and a 12-month calendar, “completed within 30 days of receipt of the discovery survey.”

**Result it publishes (what it counts):** “+40% revenue growth over pre-Ed2Market years” for Advanced Collaborative Solutions, which sells professional development to K-12 schools rather than edtech software.

**Strengths:**

- **Interim cover.** Its Corwin work included “Interim Marketing Manager Support.”
- **AI search.** It sells “AI-Driven SEO Services” for education companies and edtech providers.

**Limits:**

- **Proof from outside software.** Its only figure comes from a professional-development firm.
- **No terms published.** It states no minimum term or notice period.

**Price:** The Strategy Blueprint costs $2,000, one-off. Its ongoing models, all-inclusive, à la carte and project-based, carry no rate.

### 4. HeyThere, Best for a Fractional CMO Who Knows K-12

![HeyThere's homepage, a coral-tinted photo of students working at a table under the headline Marketing & creative to help your edtech business grow](https://frontal.so/images/blog/best-edtech-marketing-agencies/heythere-homepage.webp)

**Best for:** Early edtech teams that need a fractional CMO with K-12 experience.

**Based in:** San Diego, city only.

**Edtech clients it names:** Quill.org, a literacy tool sold to schools and districts, for which it “designed a new Admin page.”

**Buyers it says it reaches:** Teachers and admins, with no job titles: it promises to “Resonate with teachers” and “Get through to admins.”

**On procurement and timing:** It cites K-12 “funding, cycles, and buying behaviors” but describes no procurement method.

**How work starts:** At Quill, its founder joined “as a fractional CMO at 2 days/week,” and the team hired a marketing generalist within six weeks.

**Result it publishes (what it counts):** Quill’s new Admin page “increased school & district page views by 35X,” a count of views on one page, with no window given.

**Strengths:**

- **Sales enablement included.** Its services run from product messaging to sales enablement, case studies and Google PPC.
- **A named referral.** Littera Education’s director of new business says, “Most of the opportunities we have started from work you did.”

**Limits:**

- **Two named people.** Its pages name founder Hallie Smith and creative director Tyler Graham, and the firm launched at ASU+GSV in April 2024.
- **Not edtech only.** “While we specialize in edtech, we represent brands across a broad spectrum of industries.”

**Price:** No published rate. It bills a “Monthly retainer based on # of hours,” or by project.

## Higher Education Agencies for Edtech Sold to Colleges

The higher-ed field is thin: most agencies ranking for higher-ed searches market colleges to students, so two firms make the group.

A college software purchase can pull in finance, academic, IT and executive approvers. When one of them asks for a demo, the next job is reaching the rest, which is the aim of [multi-threaded inbound leads](https://frontal.so/plays/multi-thread-inbound-leads).

In this group, 27zero names three higher-ed clients and Llama Lead Gen one, though only Llama Lead Gen publishes a figure.

### 5. 27zero, Best for Higher-Ed Vendors Selling Through RFPs and Committees

![27zero's homepage on a blue hero with its headline about being built for edtech, a Book a strategy session button marked Free, 30 min, No sales pitch, and a logo row including Student First, Doctums and Scholarship Magic](https://frontal.so/images/blog/best-edtech-marketing-agencies/27zero-homepage.webp)

**Best for:** Higher-ed software vendors whose deals pass through RFPs and buying committees.

**Based in:** Its privacy page gives Miami, Florida, and its contact page Granville, Ohio.

**Edtech clients it names:** Scholarship Magic, software “built for Financial Aid and Advancement teams at higher education institutions”; Student First, a student information system; and Doctums, a higher-ed technology consultancy.

**Buyers it says it reaches:** “A finance leader, an academic-operations leader, a technology buyer, and an executive sponsor” for Student First, and “university IT directors” for Doctums.

**On procurement and timing:** “Higher education buyers don’t move on a single email. Most purchases go through RFPs and committees, on the institution’s timeline.”

**How work starts:** A free 30-minute strategy session. After that, “Every engagement starts with something real: a rebrand, a launch, a market you haven’t cracked yet.”

**Result it publishes (what it counts):** None. The numbers on its Doctums case, such as six always-on channels, count deliverables, not outcomes.

**Strengths:**

- **Renewal work.** Its Product Adoption practice offers “A usage diagnostic and a targeted plan to turn licenses into a real renewal story.”
- **New segments.** New Segment Entry builds “the buyer research, positioning, and personas the new segment actually needs.”

**Limits:**

- **No outcome figures.** None of its higher-ed cases reports a result.
- **Brand-heavy cases.** Its higher-ed cases cover brand essentials, a website and a brand evolution, so ask for demand-generation examples.

**Price:** No published rate. The only item with a stated cost is the strategy session, which is free.

### 6. Llama Lead Gen, Best for Paid Media and Renewal Emails for Credentialing Vendors

![Llama Lead Gen's education page, headed EdTech Marketing Agency Trusted By Leading Education SaaS And Higher Ed Brands, with a Clutch rating badge, a client testimonial card and a row of client logos](https://frontal.so/images/blog/best-edtech-marketing-agencies/llama-lead-gen-page.webp)

**Best for:** Credentialing and other campus-software vendors that want paid media, ABM and renewal nurture from one team.

**Based in:** San Diego, per its privacy policy.

**Edtech clients it names:** Parchment, “a digital credentialing platform” for transcripts, diplomas and learner records at “Higher Ed and K12 institutions,” a client since December 2021.

**Buyers it says it reaches:** Its education page lists “university financial aid officers” and “institutional IT decision-makers” among others.

**On procurement and timing:** Its 12 nurture programs for Parchment included “a Late Renewals Nurture” that Parchment’s renewals team called a major win. It also stresses “the enrollment calendar that drives demand.”

**How work starts:** A campaign build of two to four weeks, then a monthly retainer, with “a starting engagement of 6 months” recommended.

**Result it publishes (what it counts):** In a 2024 to 2025 flight, “The strongest single line, USA HED Issuing, ran a 44.87% CTR on its own.” That’s a Google Ads click-through rate, not leads or revenue.

**Strengths:**

- **ABM audiences.** It builds “custom ABM audiences from institutional lists, third-party data sources, and retargeting pools.”
- **No spend floor.** “No, we don’t require a minimum spend.”

**Limits:**

- **Enrollment work too.** It also markets universities to students through enrollment campaigns, a different job from selling to institutions.
- **Mostly K-12 figures.** Most of Parchment’s published numbers are K-12, such as LinkedIn impressions up 270% year over year.

**Price:** No published rate. Its Alpaca, Llama and Llama Herd tiers are priced on request.

## Corporate Learning Agencies for Learning Tech Sold to Employers

Employers can decide before the formal paperwork starts. One commenter in an r/elearning thread wrote [on Reddit](https://www.reddit.com/r/elearning/comments/1q8777t/best_ways_to_reach_ld_decision_makers_at_large/nzb23oc/) that “RFPs still matter, but they’re often the final step by the time they’re issued, preferred vendors are usually already known.”

The same commenter favors referrals and warm introductions over cold outreach, and it’s one person’s view. They add that LinkedIn “can work if it’s insight-driven rather than salesy,” and how far such posts travel depends on [how LinkedIn’s algorithm works](https://frontal.so/blog/linkedin-algorithm).

In this group, The Starr Conspiracy names the most learning-tech clients. ProperExpression’s one client is unnamed but comes with a figure, and Frontal comes last.

### 7. The Starr Conspiracy, Best for LMS Vendors Working Analysts and RFP Shortlists

![The Starr Conspiracy's homepage on a dark starfield, headlined Legendary B2B GTM strategists. World-class AI solutions., with a strategy-session booking form on the right and a row of client logos below](https://frontal.so/images/blog/best-edtech-marketing-agencies/the-starr-conspiracy-homepage.webp)

**Best for:** LMS and learning-platform vendors that win deals through analysts and RFP shortlists.

**Based in:** Fort Worth, Texas, city only.

**Edtech clients it names:** “TSC has worked with 76 L&D technology companies,” says its learning and development page, a count read on November 6, 2026. Docebo, Degreed, 360Learning, Coursera and Udemy are among the names listed.

**Buyers it says it reaches:** “Typical buyer CLO / VP Learning & Development.”

**On procurement and timing:** For Docebo, it “brought two dozen top analysts to Lake Como.” An attending analyst then ran an RFP for a major global retailer, and the win became “the largest analyst-attributed deal in company history.”

**How work starts:** “A typical TSC engagement starts with a strategic immersion where we learn your business, market, and competitive field.”

**Result it publishes (what it counts):** “TalentLMS surged 337% in PR share of voice, tying with key competitors,” in under 30 days. The figure measures press coverage.

**Strengths:**

- **Learning-specific positioning.** It promises positioning “that separates your platform from the LMS commodity pack.”
- **Research-led PR.** The TalentLMS campaign coined the term “Quiet Cracking” and drew “Over 30 media mentions.”

**Limits:**

- **Learning is one vertical.** Its homepage sells B2B marketing plus its own AI software.
- **Two project prices.** Its pages give two different project minimums, so get the figure in writing.

**Price:** Subscriptions start at $15K a month on its pricing page.

### 8. ProperExpression, Best for Course and Certification Sellers Fixing Ad Attribution

![ProperExpression's eLearning page, a dark blue banner headlined eLearning Digital Marketing Agency with a Speak to an eLearning Marketing Expert button, three icons below and the top of a heading on new revenue](https://frontal.so/images/blog/best-edtech-marketing-agencies/properexpression-page.webp)

**Best for:** Course and certification sellers that need paid ads tied to revenue they can attribute.

**Based in:** Rockville, Maryland, per its homepage’s structured data.

**Edtech clients it names:** One unnamed client, “an e-learning company that provides comprehensive business education for tech companies,” selling product management and data certifications.

**Buyers it says it reaches:** No titles; it targets “companies who need and will take an interest in your course offerings or platform.”

**On procurement and timing:** Nothing stated.

**How work starts:** “We’ll start with a complimentary audit to determine the best ways to optimize your current marketing efforts.”

**Result it publishes (what it counts):** A 2022 case study reports “$7 million” in added revenue, 306% more course purchases and a 400% rise in monthly webinar attendance. Ads ran on LinkedIn, Google, Facebook and Instagram, and no time window is given.

**Strengths:**

- **Attribution.** It set up “channel, campaign, and keyword-level attribution” for that client.
- **HubSpot work.** As a HubSpot Solutions Provider, it lists HubSpot implementation under revenue operations.

**Limits:**

- **An unnamed client, from 2022.** Its one eLearning case names no client.
- **Learning is a side market.** Its “Who We Serve” menu lists wealth management, financial services, fintech and SaaS.

**Price:** No published rate on its eLearning, home, about or contact pages.

### 9. Frontal, Best for Content for Each Role in Named Employer Accounts

![Frontal's account-based marketing page, What we build, listing four use cases: account selection, account campaigns with content for each role, sales coordination and pipeline reporting, each with the tools it uses](https://frontal.so/images/blog/best-edtech-marketing-agencies/frontal-page.webp)

**Best for:** Learning-tech vendors past product-market fit with a real sales team, once employer deals need several approvers per account.

**Based in:** Headquartered in Shanghai, with a remote team.

**Edtech clients it names:** None yet. Frontal is the company behind this guide, so weigh this entry with that in mind.

**Buyers it says it reaches:** Several roles at each target account. Its [account-based marketing](https://frontal.so/services/account-based-marketing) page names the problem “One contact per company”: “You reach one person but miss others involved in the purchase.”

**On procurement and timing:** Its sales coordination step is to “Agree who follows up, when and with what message, using shared account context.”

**How work starts:** Most clients start with one service. Here that would be account-based marketing, whose account campaigns “Build audiences and test ads and content for the buyers in your target accounts,” including “Content for each role.”

**Result it publishes (what it counts):** Its closest published result is an account-based campaign for AirOps, an AI content platform: [$9.6M in total pipeline from one 90-day ABM campaign](https://frontal.so/case-studies/airops-abm), built on thought-leadership ads aimed at target accounts. That figure is total pipeline, not qualified pipeline or closed revenue. On your own program, Frontal reports qualified pipeline from your CRM, not booked meetings.

**Strengths:**

- **Committee research.** Its [GTM Services](https://frontal.so/services/gtm-engineering) work includes “Buying committee research” and “Contact enrichment and verification” for the people at each account.
- **Reporting by account.** Its pipeline reporting step reviews “account activity, qualified pipeline and closed-won revenue using CRM data,” with the work built in your accounts.

**Limits:**

- **Outside its published cases.** Its case studies cover “SaaS, legal tech, PropTech, HealthTech, FinTech and e-commerce companies,” with no school, university or RFP work yet.
- **Not built for a handful of meetings.** If a few booked calls are the whole goal, a smaller outreach service will cost less.

**Price:** Nothing is published. Scope and pricing are set on a call, with any ad spend billed separately.

If several people at each employer sign off on your platform, [book an intro call](https://book.frontal.so/) to plan one account list.

## What Edtech Marketing Agencies Charge

Four of the nine publish a price on their own sites as of November 6, 2026: Ed2Market, Leoni Consulting Group, Bee Digital and The Starr Conspiracy. The other five show none, Frontal among them.

| Agency | Published price | Unit and terms |
| --- | --- | --- |
| Ed2Market | Strategy Blueprint, $2,000 | One-off, delivered within 30 days; ongoing work unpriced |
| Leoni Consulting Group | Packages $3,500 to $12,500; coaching from $2,000 | Per month, plus a one-time setup fee; most services carry a six-month minimum |
| Bee Digital | Retainer from £4k + VAT; The Control Room £495 | Per month; no lock-in, deposit or minimum term |
| The Starr Conspiracy | Subscription from $15K | Per month; project minimums differ across its own pages |
| HeyThere, 27zero, Llama Lead Gen, ProperExpression, Frontal | No published rate | HeyThere bills monthly by hours; Llama Lead Gen advises six months; Frontal prices after a scoping call |

The prices at these edtech digital marketing agencies cover different offers: a one-off plan, a monthly social retainer, a monthly campaign retainer and a monthly subscription. Minimums change the math, too. Leoni Consulting Group’s coaching at $2,000 a month over its six-month minimum comes to $12,000, while Bee Digital asks for no minimum term.

None of the four published prices is set per lead or per meeting. If you’re also weighing [B2B lead generation companies](https://frontal.so/blog/best-b2b-lead-generation-companies) that charge that way, convert every quote to a quarter’s cost, with any setup fee and ad spend, before comparing.

## How to Check an Edtech Marketing Agency Before You Sign

Before you sign with any edtech digital marketing agency, run three checks. Each one tests the firm’s record with your buyer.

### Ask for Two Clients Who Sell to Your Buyer

Ask for two named edtech clients whose buyers match yours, whether districts, colleges or employers. Ask what each sells, who signed on the buyer’s side, and whether you can call one of them.

Names alone don’t show fit. Leoni Consulting Group’s clients sit under a heading about selling to districts, but nothing on the page says what each one sells. Bee Digital’s Frog case shows the detail to expect: a school operating system, pitched to senior leaders.

### Check What Each Figure Measures

The results in this list count different things. Bee Digital counts new orders, HeyThere page views, Llama Lead Gen a click-through rate, The Starr Conspiracy PR share of voice and Leoni Consulting Group social engagement.

Only Bee Digital and ProperExpression report money won for an edtech client, and Ed2Market’s revenue figure comes from a professional-development firm, not a technology company. Ask for the starting point, the time window and what happened at renewal.

### Ask How It Handles Pilots, RFPs and Renewals

A plan that wins teachers can still stall at the budget holder. Ask each firm you’re weighing these six questions:

1. Who signs at the district, college or employer, and when will the plan reach that person?
2. Will we meet the budget holder and agree on success measures before a pilot starts?
3. Which budget dates, board meetings or conferences does the plan work back from?
4. Who writes the RFP response, and what does the agency supply for it?
5. How will campaign data, and any student data, follow the buyer’s privacy rules?
6. What happens after the sale to protect the renewal?

Listen for names and dates rather than channels. If the plan relies on cold outreach, ask whether the firm writes and sends it, the service [outbound lead generation agencies](https://frontal.so/blog/best-outbound-lead-generation-agencies) sell, or only hands you a list.

## Frequently Asked Questions

### Who are the best edtech marketing agencies in 2026?

The best edtech marketing agencies depend on who buys your product. For K-12 districts and schools, look at Leoni Consulting Group, Bee Digital for UK schools, Ed2Market and HeyThere.

For colleges, 27zero and Llama Lead Gen name edtech clients that sell to institutions. For learning tech sold to employers, look at The Starr Conspiracy and ProperExpression. Frontal, which wrote this guide, fits only that last group.

### What does an edtech marketing agency do?

An edtech digital marketing agency promotes a company’s software or services to the institutions that buy them: districts, schools, colleges or employers. The edtech digital marketing agencies in this list sell familiar channels, such as content, social, paid search, email and events.

What changes is the buyer’s calendar and the number of approvers, from district budget years to college RFP committees.

### Is an edtech marketing agency the same as an education marketing agency?

No. An education marketing agency usually markets schools, colleges and universities to students and families, often for enrollment. An edtech marketing agency sells a product to those institutions as buyers.

Some firms do both. Llama Lead Gen runs enrollment campaigns for universities as well as Parchment’s program, so ask which side any case study comes from.

### When do school districts buy edtech?

Ed2Market writes that many US districts run a July to June fiscal year. Needs and priorities are set early in the calendar year, preliminary budgets take shape through spring, and final board approvals generally come in May or June.

So reach the budget holder early in the calendar year, while priorities are still being set.

### How can an edtech company protect its renewals?

Renewals depend on use after the sale. Leoni Consulting Group argues that engaged teachers raise product usage, and 27zero’s Product Adoption practice looks for where usage breaks down. Llama Lead Gen ran a late-renewals nurture for Parchment.

Whoever runs the campaign, route renewal dates and usage drops to the account owner automatically, a job for [sales workflow automation](https://frontal.so/blog/sales-workflow-automation).

### Does Frontal work with edtech companies?

Not yet: none of Frontal’s published case studies is an edtech company. Its closest fit is a learning-tech company selling to employers, where several people approve each purchase.

There, its account-based work builds ads and content for each role at a named account, agrees with your team who follows up, and reports qualified pipeline from your CRM. Its [content engineering](https://frontal.so/services/content-engineering) work can also turn your team’s expertise into posts and articles that learning buyers find while they research.

## Book an Intro Call with Frontal

If you sell learning tech to employers and each deal needs several approvers, that account work is what we do. We build the account lists and the content for each role, agree with your team who follows up at each account, and report qualified pipeline from your CRM, not meetings.

Our free [job-change tracking](https://frontal.so/plays/new-hire-tracking) recipe watches for new leaders at target accounts. Its example filters name sales, marketing and RevOps titles, so swap in learning and development titles to point it at learning buyers.

[Book an intro call](https://book.frontal.so/)

About the author

Alex Vacca

Founder, Frontal

Alex founded Frontal, where GTM engineering, paid media and content work alongside B2B sales teams. He writes about choosing a go-to-market approach, connecting channels and evaluating agency partners.

Work with Frontal

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Book a call and we’ll walk you through how we would make it work for you.

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## Keep reading

[Browse all articles ↗](https://frontal.so/blog)

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