--- title: "12 Best Cybersecurity Marketing Agencies for B2B (2026)" description: "Compare 12 cybersecurity marketing agencies by services, price and published security results, and find the right type of agency for your gap." url: https://frontal.so/blog/best-cybersecurity-marketing-agencies updated: 2026-10-30 --- Work with Frontal Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) GTM # 12 Best Cybersecurity Marketing Agencies for B2B Vendors [Alex Vacca](https://www.linkedin.com/in/alex-vacca) 27 min read Founder, Frontal Updated Oct 30, 2026 ## Key Takeaways - Agencies in this category mostly sell one of two things: credibility with technical buyers, or a system that produces pipeline. Work out which one you lack before you compare names. - Frontal is our team, so it’s listed first. The other 11 are grouped by the job they do and listed alphabetically inside each group. - We found four firms here publishing a named security client’s pipeline or opportunity figure: Hop AI, Magnetude, Merritt Group and VertoDigital. - Prices vary widely. Starting monthly fees run from $1,000 for copywriting at Content Visit to $10,000 for paid delivery at Envy, while Clutch minimums run from $1,000 at Hop AI and Content Visit to $100,000 at Bluetext. Your sales team needs more conversations, and the people you sell to spend their working day spotting phishing emails. Most cybersecurity marketing agencies promise to fix that, but they solve different problems: some make buyers believe you, and others make sure buyers hear from you. Knowing which one you’re short of is what makes a shortlist. This list of the best cybersecurity marketing agencies is for B2B security vendors at Series A and beyond with a real sales team. We’re Frontal, so read our entry knowing who wrote it: it comes first because it’s ours. ## What Does a Cybersecurity Marketing Agency Do? A cybersecurity marketing agency handles the marketing that gets a security product in front of the people who buy it, usually CISOs, security architects and IT leaders. That covers positioning, content, PR, paid media, [account-based programs](https://frontal.so/blog/best-account-based-marketing-agencies) and reporting tied to pipeline. A few cover most of it, and many security marketing agencies are strongest at one or two. The money is there, though it isn’t evenly spread. Gartner’s [September 2025 forecast](https://www.gartner.com/en/documents/6998666) put end-user spending on information security at $244 billion for 2026. Inside individual companies, the 2026 [IANS and Artico Search benchmark](https://www.ians.com/blog/security-budgets-stall-as-ai-reshapes-2027-spending) found median budget growth of 0% for the second year running, with 55% of CISOs reporting flat or declining budgets. VC-backed companies did better: 71% increased their budgets, and the group averaged 14% growth. That means many of your buyers have no new money to spend, and when budgets do grow, a breach is rarely the reason. TechTarget’s [report on the same benchmark](https://www.techtarget.com/news/Cyber-budgets-flatline-as-CISOs-shift-new-spending-to-AI/836123/) says 48% of CISOs with growing budgets credited increased business or operational risk, against 3% who pointed to a major industry breach. An agency whose campaigns lean on the latest breach is making an argument few CISOs credit for their budgets. ## Why Security Buyers Are Hard to Market To Most B2B buyers are merely busy. Security buyers are trained to distrust the thing you’re sending them. In one [r/cybersecurity thread](https://www.reddit.com/r/cybersecurity/comments/1mol1xo/is_cold_emailing_dead_in_cybersecurity/n8gofja/) on cold email, a commenter with cybersecurity experience who has dabbled in cold outreach said the audience handles phishing and scams every day, so everything they’re used to says don’t reply. An interested reader might look up your website instead. It’s one person’s view, but test your outreach against it. Advertising has its skeptics too. Few CISOs buy a tool because they saw an ad, so ads in this category work best when they carry research or data a security team would want to read anyway. Put it into practice Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) ![Kenny Damian, Head of GTM](https://frontal.so/images/blog/portraits/kenny-damian.webp) ## Which Type of Security Marketing Agency Fits Your Gap? Settle one question before you open an agency website: are buyers ignoring you because they don’t believe you, or because they’ve never heard from you? The first is a credibility gap, which you close with positioning, PR, research and content. The second is a pipeline gap, which you close with target lists, outbound, ads and CRM reporting. ![Credibility or Pipeline, Find Your Gap: a line from credibility, where buyers believe you, to pipeline, where buyers hear from you. Positioning, PR, research and content sit toward credibility. Target lists, outbound, ads and CRM reporting sit toward pipeline.](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/credibility-or-pipeline-find-your-gap-a-page.webp) *Agencies tend to sit nearer one end of this line, so look for the end you’re short of.* Security specialists often start from credibility and general go-to-market teams from pipeline, but Hop AI, Magnetude, Merritt Group and VertoDigital all publish security pipeline results. A specialist saves you most of the teaching: it knows your category from the one next to it. A generalist has built [outbound lists and systems](https://frontal.so/blog/best-outbound-lead-generation-agencies) across industries and can run outreach, ads and CRM work as one program, but you’ll have to supply the security knowledge and check every line. That second description is Frontal’s position, and we’d rather say it now than have you find out on the first call. If your product marketers and engineers have time to review copy, a generalist can work. If they don’t, pay for fluency. The table matches each gap to a place to start. | If your gap is | You need | Start with | | --- | --- | --- | | Buyers have never heard from you, and your team knows the product cold | A pipeline system | Frontal, VertoDigital | | You want every account team fluent in security from day one | A security-focused demand partner | CyberTheory, Wadi Digital | | Paid media isn’t producing sales-accepted opportunities | A paid and search specialist | Hop AI, Envy | | Buyers have heard of you and don’t believe you yet | PR and thought leadership | Merritt Group | | You sound like everyone else in the category | Brand and creative | nez&pez, Bluetext | | Your experts know more than your website says | Content and search | Content Visit | | Partners sell a large share of your product | Channel marketing | Magnetude Consulting | | You sell physical security, such as surveillance systems | A physical security specialist | Altitude Marketing | Many companies have both gaps. As a rough rule, fix pipeline first if target accounts don’t know your name, and credibility first if they know it and still don’t engage. ## The Best Cybersecurity Marketing Agencies in 2026 The table below lets you cross out the agencies that don’t match your gap or budget. Its last column shows the security work each has published and what that work counts, because a share-of-voice gain and a doubling of sales-accepted opportunities are very different claims. | Agency | Best if | Pricing (from) | Security proof it publishes | | --- | --- | --- | --- | | Frontal | You have the expertise, not the system | Not published; three-month start | Chamelio (legal tech): a booked meeting every 4th message from one conference list | | CyberTheory | You want security-only fluency | Not published | Unnamed clients: 56 meetings, 1,838 paid search conversions | | Envy | Paid and HubSpot both need fixing | $3,000 one-time; $10,000/month paid delivery (own site) | Cyberint: “100s of MQLs” | | Hop AI | Paid search comes first at a lower fee | $2,000/month (own site); $1,000+ project (Clutch) | Rapid7: sales-accepted opportunities doubled, per its headline | | VertoDigital | Dashboards and pipeline disagree | Not published | IRONSCALES: 2.3x marketing-attributed pipeline | | Wadi Digital | You want LinkedIn, search and influencers | $5,000+ project (Clutch) | Names 40+ vendors; no figure found | | Bluetext | It’s time for a full rebrand | Under $60,000 on its form; $100,000+ project (Clutch) | Chainguard and CyberArk work; no pipeline figure | | Merritt Group | Press or federal buyers matter most | $10,000 audit (own site) | Huntress: 375% more share of voice; Menlo Security: $1.7M pipeline | | nez&pez | You sound like every rival | $10,000+ project (Clutch) | Assura: 40% more site traffic; no pipeline figure | | Altitude Marketing | You sell physical security | $9,500/month (own site) | Named security results not found | | Content Visit | Your experts have no time to write | $1,000/month copywriting (own site) | One client: 77 to 808 ranking keywords | | Magnetude Consulting | Partners sell your product | $10,000+ project (Clutch) | Blue Cedar: $2M+ pipeline opportunities | A Clutch label means the figure was on that agency’s profile when we checked in October 2026. Entries 2 to 6 center on pipeline and paid channels, 7 to 9 on reputation and brand, and 10 to 12 on physical security, search content and channel programs. ### 1. Frontal ![Frontal as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/frontal-as-one-of-the-best-cybersecurity-page.webp) **Best for:** Security vendors missing a pipeline system **Overview:** Frontal is a go-to-market partner for B2B tech companies past product-market fit. It works alongside your team, inside your own CRM and tools, across outbound, account-based marketing, paid media, content and RevOps. The closest published case is outbound to a small, skeptical, well-defended buyer. Chamelio sells a legal AI agent to in-house legal teams, a small, well-defended audience that the same vendors write to every week. Over 10 months, Frontal built campaigns around reasons to write: a company posting an in-house legal role, or a general counsel registering for a conference. The work ran under the ColdIQ Agency name, which became Frontal in 2026. The [Chamelio results](https://frontal.so/case-studies/chamelio) are a useful comparison. One conference list booked a meeting every 4th message, and about 60 people asked to meet at the event. A broad campaign in the same window reached 1,000 leads and returned 3 positive replies. Lawyers aren’t CISOs, so treat that as evidence about the method. Your team would still need to supply the security knowledge. The pipeline result to compare against is [AirOps](https://frontal.so/case-studies/airops): ads and outbound ran against one account list inside AirOps’s HubSpot, and the combined program produced $7.83M in qualified pipeline and $1.52M closed-won in 10 months, without adding SDRs. **Core services:** - [GTM engineering](https://frontal.so/services/gtm-engineering): account and contact lists, AI account research written into your CRM, and cold email and LinkedIn outreach timed to hiring, website-visit and job-change signals. - [Account-based marketing](https://frontal.so/services/account-based-marketing) that reaches the people involved in each purchase, with engagement and qualified pipeline reported by account in the CRM. - [Paid media](https://frontal.so/services/paid-media) on LinkedIn and Google, with CRM conversions sent back to the platforms. - [Content engineering](https://frontal.so/services/content-engineering) built from interviews with your founders and team: LinkedIn and X posts, plus articles that answer the questions buyers ask Google and ChatGPT. - [RevOps](https://frontal.so/services/revops) in HubSpot or Salesforce: lead routing, account tiers, field hygiene, duplicates and attribution reporting, with your team trained to run what gets built. **Industries served:** Legal tech, SaaS, proptech, healthtech, fintech **Pricing:** There’s no public rate card. The first engagement lasts three months under a statement of work, with the fee set on the call and ad spend separate. **Pros:** One team across outbound, ads and CRM, pipeline reported from your CRM, Clay Elite Studio Partner status (one of six), lists and workflows built and documented in your accounts, case studies that state what they count **Cons:** No cybersecurity case study or published security result yet, no published price, not the cheapest route to a few meetings **Notable clients or projects:** Chamelio, Playbook (outbound into South Africa’s MedTech and Pharma market), AirOps (an account-based system in HubSpot), Aircall (an account database in Salesforce) **Engagement model:** For GTM engineering, months one to three cover an audit and setup, then the build and launch, then improving what’s working. Any ongoing terms get agreed before kickoff. **How to start working with them:** 1. On a first call, describe your buyer, your sales cycle and where pipeline stalls. 2. Send your NDA and your rules for outside access before anyone touches your CRM. 3. Put the scope, milestones and owners in writing. 4. Name someone technical on your side to review every message aimed at security buyers. 5. Sign off the first target accounts and messages before launch. **Why it’s a good cybersecurity marketing agency:** Plenty of security vendors already have the expertise in-house and lack the people and system to put it in front of buyers at the right moment. That is the work Frontal takes on, alongside your team. **Final verdict:** Choose Frontal if your gap is pipeline and your team can supply the security fluency. If security references decide the deal for you, start with a security specialist such as CyberTheory or VertoDigital instead. ### 2. CyberTheory ![CyberTheory as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/cybertheory-as-one-of-the-best-cybersecu-page.webp) **Overview:** CyberTheory works only with cybersecurity companies and is based in New York. Its parent is ISMG, and it describes exclusive access to ISMG’s subscriber data, a repository of nearly 1 million security professionals that it uses to target programs. **Core services:** - Messaging and positioning written for CISOs. - Content, video and paid search programs. - Account-based marketing and media planning, informed by intent data. **Industries served:** Cybersecurity only **Pricing:** CyberTheory publishes no rates. It offers retainers or one-time projects, plus a virtual CMO option. **Pros:** Security is its only market, access to a large security audience, publishes its own CISO research **Cons:** Case studies that don’t name the client, no published pricing, targeting built on one publisher’s audience **Notable clients or work:** Its 2025 CISO Engagement and Decision Drivers Study. Unnamed-client case studies report 56 meetings from an SDR program and 1,838 paid search conversions. **Why buyers shortlist it:** You want everyone on the account to know the category, and targeting built on a security audience. **Final verdict:** A security-only team, so ask which clients sit behind its case studies. ### 3. Envy ![Envy as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/envy-as-one-of-the-best-cybersecurity-ma-page.webp) **Overview:** Envy is a B2B marketing and RevOps agency working since 2014, with a cybersecurity page that warns against fear-led marketing. It’s a HubSpot Elite Solutions Partner, and it packages its services at stated prices. **Core services:** - Target account lists, keyword research and messaging around one pain point. - Full-funnel content and paid campaigns. - HubSpot setup and RevOps, including tracking and lifecycle stages. **Industries served:** Cybersecurity, SaaS, B2B tech **Pricing:** Its paid delivery service costs $10,000 a month for four months, a fixed project rather than a retainer, and it asks for $10,000 per channel per month in media. Campaign planning is $3,000 one-time, messaging from scratch is $10,000, and HubSpot onboarding starts at $7,500. **Pros:** Published prices, paid and RevOps in one team, a clear four-month shape **Cons:** A loosely stated security result, no street address on its contact or privacy pages, a loud voice that won’t suit every security brand **Notable clients or work:** Cyberint, Check Point, BrandShield. Its Cyberint case study claims “100s of MQLs”. **Where it fits:** Your paid campaigns report one number and your CRM reports another, and you want both fixed by the same team. **Final verdict:** A good pick if a stated price and a defined first four months matter to you. ### 4. Hop AI ![Hop AI as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/hop-ai-as-one-of-the-best-cybersecurity-page.webp) **Overview:** Hop AI, formerly Hop Online, is a Sofia, Bulgaria agency that now positions itself around AI-first marketing for cybersecurity lead generation. Its work sits in a shared ClickUp workspace with live KPI dashboards. **Core services:** - PPC and paid social, with strategy, creative and real-time reports. - SEO and GEO for search and AI answers. - Content and campaigns, including a service that turns new CVEs into lead generation campaigns. **Industries served:** Cybersecurity, B2B SaaS, financial services **Pricing:** Paid management starts at $2,000 a month, with a recommended minimum of $10,000 a month in ad spend. Hop AI’s Clutch profile lists a $1,000+ minimum project and $100 to $149 an hour. **Pros:** A named security result, a published monthly fee, visible day-to-day work **Cons:** A recommended $10,000 a month in ad spend, a broad client list beyond security, a case study whose headline and summary disagree **Notable clients or work:** Rapid7, Immersive Labs. Its Rapid7 case study headlines sales-accepted opportunities doubling in under 12 months, while its summary reports a 100% rise in high-intent conversions, with cost per lead down 50%. **Why it’s a good cybersecurity marketing agency:** You want Google and LinkedIn managed for a modest monthly fee, and you can fund the ad spend. **Final verdict:** The natural first call when paid search is the main lever and you want a lower fee than Envy’s. ### 5. VertoDigital ![VertoDigital as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/vertodigital-as-one-of-the-best-cybersec-page.webp) **Overview:** VertoDigital is a B2B agency of 50+ people headquartered in Sofia, Bulgaria, with a team in Boston. Its cybersecurity page describes buying committees of six to 10 people and evaluations of six to 18 months. **Core services:** - Paid media with bidding tied to CRM outcomes instead of form fills. - Account-based programs across the buying committee. - Content and pipeline reporting. **Industries served:** Cybersecurity, fintech, data platforms **Pricing:** VertoDigital publishes no rates on its site, and its pricing URL returns a 404. **Pros:** Named security results that count pipeline, reporting built on CRM data, experience across email, network and risk security **Cons:** No published pricing, clients across fintech and data platforms too, its cyber page says pipeline doesn’t come from creative, so brand work may need a second partner **Notable clients or work:** IRONSCALES, Safe Security, Cloudflare. For IRONSCALES it reports 2.3x marketing-attributed pipeline and 92% more MQLs at the same cost per MQL. For Cloudflare’s enterprise team it reports 49% more open opportunities. **Its real strength:** Your dashboards look healthy, but the pipeline review doesn’t agree with them. **Final verdict:** The strongest published pipeline evidence among the firms here. ### 6. Wadi Digital ![Wadi Digital as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/wadi-digital-as-one-of-the-best-cybersec-page.webp) **Overview:** Wadi Digital is an Israel-based B2B tech agency of 20+ people, founded by Yoel Israel, that serves the tech scenes in Israel and the US. It says it has run SEO, paid search, LinkedIn and influencer marketing for more than 40 cybersecurity vendors. **Core services:** - LinkedIn and Google Ads for lead generation. - SEO and GEO for B2B tech search terms. - Influencer marketing for security audiences. **Industries served:** Cybersecurity, AI, SaaS **Pricing:** Wadi Digital’s site shows no rates. Clutch shows a $5,000+ minimum and $25 to $49 an hour, though that profile looks dated, with 2 to 9 staff. **Pros:** A long list of named security clients, influencer work alongside paid and search, client testimonials from security marketers **Cons:** No numbered result on its cybersecurity page, no rates on its own site, a dated Clutch profile **Notable clients or work:** Palo Alto Networks, Check Point, Armis, Silverfort. **Why buyers shortlist it:** Security experts already carry weight with your buyers, and you want influencer work planned next to LinkedIn and search. **Final verdict:** Worth a call for channel depth, so ask for numbers behind the logos. ### 7. Bluetext ![Bluetext as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/bluetext-as-one-of-the-best-cybersecurit-page.webp) **Overview:** Based in Washington, D.C., Bluetext does branding and digital work for defense, government contracting, cybersecurity and AI companies. **Core services:** - Brand strategy, logo design and messaging. - Website design and development. - Campaigns and public relations. **Industries served:** Cybersecurity, defense, government contracting, AI **Pricing:** The lowest budget option on its contact form is under $60,000, while Clutch lists a $100,000+ minimum project. **Pros:** Security brand work for recognizable names, brand and web in one team, rooted in the Washington market **Cons:** The highest Clutch minimum here, no pipeline figures on its cybersecurity page, security is one of four sectors it serves **Notable clients or work:** Chainguard (branding, messaging, SEO, video and website), CyberArk (branding, digital and website). **What it does best:** Your company has outgrown a first-round brand and the website no longer matches the deals your sales team is chasing. **Final verdict:** Hire it for a full rebrand, and ask to see pipeline results before handing it demand work. ### 8. Merritt Group ![Merritt Group as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/merritt-group-as-one-of-the-best-cyberse-page.webp) **Overview:** Merritt Group is a B2B and B2G tech marketing and PR agency in McLean, Virginia, with more than 25 years in business. Its Security Practice works with startups and large vendors. **Core services:** - Media relations with tier 1 and security trade press. - Thought leadership programs for executives. - Digital campaigns aimed at federal and commercial buyers. **Industries served:** Security, government, AI, connectivity, healthcare **Pricing:** Merritt Group lists a digital marketing audit at $10,000 but no retainer. Clutch marks its rates as undisclosed, though its summary cites client costs of $12,000 to $15,000 a month. **Pros:** Deep security press relationships, federal experience, PR and marketing under one roof **Cons:** No published retainer, security results that lean on press reach, four Clutch reviews **Notable clients or work:** Huntress, Menlo Security, Wandera. It reports a 375% rise in share of voice for Huntress against larger rivals. For Menlo Security’s defense push, it reports 150+ MQLs and a $1.7 million pipeline in six months. **Why it earns a place here:** Your buyers read the security press, or your next deal runs through a federal agency. **Final verdict:** The first call when earned media is the credibility you’re short of. ### 9. nez&pez ![nez&pez as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/nez-pez-as-one-of-the-best-cybersecurity-page.webp) **Overview:** nez&pez is a small creative agency in Charlotte, North Carolina, founded in 2020 with 2 to 9 staff, per Clutch. It argues that security brands all promise the same visibility, response and AI, and it builds positioning and campaigns meant to break that pattern. **Core services:** - Brand strategy, messaging and identity. - Campaigns, demand generation, video and social content. - Event activations and booth messaging for RSAC and Black Hat. **Industries served:** Cybersecurity, B2B technology **Pricing:** Its site shows no rates, and Clutch lists a $10,000+ minimum project. **Pros:** Security-heavy portfolio, real creative risk-taking, event experience **Cons:** A small team, no pipeline figures behind its demand generation service, three Clutch reviews **Notable clients or work:** Stellar Cyber (an RSAC activation), Sevco Security, Fable Security, Qualys, Assura. It says one campaign lifted Assura’s site traffic 40%. **Where it beats the alternatives:** Your competitors’ booths and homepages say what yours says, and you’ve got a show budget to spend differently. **Final verdict:** The pick when sameness is the problem and you’re willing to be noticed. ### 10. Altitude Marketing ![Altitude Marketing as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/altitude-marketing-as-one-of-the-best-cy-page.webp) **Overview:** Altitude Marketing is a B2B agency in Emmaus, Pennsylvania, with about 35 full-time staff and a practice for security technology and perimeter surveillance vendors. That makes it the one physical security pick here, though it also works in life sciences, industrial and software. **Core services:** - Content, case studies and sales enablement written for technical buyers. - SEO, PPC and website optimization. - Email marketing and nurture automation. **Industries served:** Security technology, life sciences, industrial, software **Pricing:** Its pricing page lists retainers from $9,500 a month, with PPC and email automation starting at the $12,500 tier. Clutch lists a $10,000+ minimum project. **Pros:** Published retainers, a mostly in-house team, account teams of seven to nine specialists **Cons:** A security page built around physical security, not cybersecurity, no named security result that we found, a monthly floor that excludes small tests **Notable clients or work:** Its security page quotes the CEO of Vizinex, and its software page names Lightspin, a cloud security vendor. **Why it made this list:** You sell physical security, such as surveillance systems, and most agencies here would be learning your buyer. **Final verdict:** A sensible first call for physical security vendors, while software vendors should ask to see its cybersecurity work. ### 11. Content Visit ![Content Visit as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/content-visit-as-one-of-the-best-cyberse-page.webp) **Overview:** Content Visit is a cybersecurity content, SEO and GEO agency working since 2019. It builds content from technical interviews, data and original research, and it pitches itself at early-stage startups and lean teams at established vendors. **Core services:** - SEO and AI search programs, including link building. - Campaign content: landing pages, lead magnets and nurture streams. - White papers, reports and blog posts from subject-matter interviews. **Industries served:** Cybersecurity, B2B tech **Pricing:** Its own articles quote retainers from $3,000 a month and managed copywriting from $1,000 a month, plus one-off projects. Clutch lists a $1,000+ minimum project. **Pros:** Security content is the focus, a published search result, senior-level support **Cons:** A team of 2 to 9 on Clutch, no paid media on its service list, results that lean on search metrics rather than pipeline **Notable clients or work:** Randori, Morphisec, Element Security. For one threat detection client it reports growth from 77 ranking keywords to 808 between early 2022 and mid-2023. **Why buyers shortlist it:** Your technical people know things worth publishing and don’t have time to write them. **Final verdict:** A focused content partner, so check its small team can match your volume. ### 12. Magnetude Consulting ![Magnetude Consulting as one of the best cybersecurity marketing agencies](https://frontal.so/images/blog/best-cybersecurity-marketing-agencies/magnetude-consulting-as-one-of-the-best-page.webp) **Overview:** Magnetude Consulting is a fractional B2B marketing firm that Clutch places in Needham, Massachusetts, with a long history in cybersecurity. It messages to CISOs, security analysts, DevSecOps and risk teams, and it runs programs on both sides of the channel. **Core services:** - A fractional marketing team that leads or fills gaps. - Channel programs with MSPs, MSSPs and consultants. - Demand generation, content and PR. **Industries served:** Cybersecurity, AI, SaaS, IT services **Pricing:** Clutch lists a $10,000+ minimum, with reviewers reporting spends from $35,000 to over $100,000, and its site shows no rates. **Pros:** A channel specialty the others lack, flexible engagement shape, 13 Clutch reviews **Cons:** Most numbered results leave the client unnamed, a client mix well beyond security, no rates on its site **Notable clients or work:** CPX Security, Security Innovation, Cyborg Security, BotRx. For Blue Cedar, a mobile app security platform, it reports $2M+ in pipeline opportunities in a channel program’s first quarter. **What it is genuinely good at:** Partners sell a large share of your product, and nobody in-house owns that motion yet. **Final verdict:** The clear choice here when MSPs and MSSPs are your route to market. ## How We Chose These Security Marketing Agencies We began with the cybersecurity marketing agencies named on lists that rank in Google today, then read each firm’s own website. Most of those lists are written by agencies that rank themselves first, as we’ve done here, so a name appearing on one proved little. Frontal is here because it’s ours. We kept the other firms that best covered each job, once they’d passed four checks: - The firm still sells marketing to security or security-technology companies, on its own site. - It names security clients, or shows security work we could look at. - It hasn’t merged, rebranded out of existence or pivoted. - Any price we state appears on the firm’s site or Clutch profile, never estimated. The checks removed firms that still appear on those lists. Everclear Marketing’s homepage now leads with capital and M&A advisory, and the Beacon Digital site now carries the Yes& Agency name. ## What to Look for in a Cybersecurity Marketing Agency Start with how the agency handles your buyer’s trust. In a [2020 r/cybersecurity thread](https://www.reddit.com/r/cybersecurity/comments/k3wpsy/cisosenior_security_whats_the_best_vendor/ge5xmg0/), a security buyer said they’d blacklist a company whose salespeople asked about their technology stack before an NDA was in place. An agency writing your outreach needs to know lines like that exist, so try these before you sign: - Ask who writes the technical content and who checks it before it goes out. - Ask for a security client’s result and what it counts: share of voice, MQLs, opportunities or closed revenue. - Ask what they’d do if your buyers ignored email entirely. - Ask how they handle your data: where lists live, who can reach your CRM and whether anything crosses to other clients. Security buyers often ask this before anything else, and some will want outside access to clear their own security review or an NDA signed before a deeper discussion. Judge any agency by how easily it answers. At Frontal, every list, table and workflow is built in the client’s own accounts: when the [Chamelio](https://frontal.so/case-studies/chamelio) engagement ended, the Clay tables, campaign templates, email infrastructure and lead exports went over to Chamelio’s own team. Reporting also depends on you. If your CRM can’t show which source produced a deal, sort that out first, because until [a CRM implementation](https://frontal.so/blog/crm-implementation-services) or cleanup fixes it, every agency’s report rests on numbers nobody trusts. ## How Much Do Cybersecurity Marketing Agencies Cost? Few cybersecurity marketing agencies keep a pricing page, so the table below collects what they do publish and how to read each kind of figure. | Pricing signal | What these agencies publish | How to read it | | --- | --- | --- | | Monthly fee | Content Visit from $1,000 for copywriting and $3,000 for retainers; Hop AI from $2,000; Altitude from $9,500; Envy $10,000 for paid delivery | A floor, so ask what’s included and whether ad spend is extra | | One-time project | Envy $3,000 for campaign planning, $10,000 for messaging; Merritt Group $10,000 for a digital audit | Useful for fixing one thing first | | Minimum project (Clutch) | Hop AI and Content Visit $1,000+; Wadi Digital $5,000+; nez&pez, Magnetude and Altitude $10,000+; Bluetext $100,000+ | The directory’s floor; Bluetext’s own form starts under $60,000 | | Hourly band (Clutch) | Wadi Digital $25 to $49; Hop AI $100 to $149 | Handy for pricing a defined project | | No published price | Frontal, CyberTheory, VertoDigital | Ask for a range on the first call | The spread is wide because the firms sell different things: a $1,000 starting project and a rebrand at a $100,000 minimum aren’t competing for the same budget. For LinkedIn budgets, the [ads funnel](https://frontal.so/blog/linkedin-ads-funnel-playbook) you plan decides how much of the spend reaches people who can buy. ## Give Two Agencies the Same Test Before You Sign Pick the type that matches your gap, choose two firms that fit, and send both the same brief: your buyer, your product and one recent deal you won. Ask each for the first message or ad they’d run, and the measure they’d report after 90 days. Then show both to the person in your company who’d delete them fastest. Whichever survives that read deserves the next conversation. Run the same read on your own [LinkedIn outreach](https://frontal.so/blog/how-to-do-linkedin-outreach) and cold email, since buyers judge your own messages the same way. If your gap turns out to be pipeline and your own team can carry the security expertise, that’s the job we’re built for. [Book a call](https://book.frontal.so/). ## Frequently Asked Questions ### How much does a cybersecurity marketing agency cost? Content Visit’s copywriting starts at $1,000 a month, Hop AI’s paid management at $2,000 and Envy’s paid delivery at $10,000, while Clutch minimums reach $100,000 at Bluetext. We found no price for three firms here, so ask for a range and check whether ad spend is included. ### What is the difference between a security marketing agency and a general B2B agency? Security marketing agencies already know the buyer, the product categories and the press, so you spend less time teaching. A general B2B agency may have broader experience across channels and systems. Ask either one for a result with a security buyer, and ask what that result counts. ### Does cold outbound work on CISOs? Sometimes, and broad volume is the version least likely to work. Security buyers spend their day spotting phishing, so many treat unsolicited email as a threat by default. Narrow outreach tied to a real reason to write has a better chance. Frontal’s own evidence for that comes from legal buyers, so test it on a small list before you scale. ### How long does a cybersecurity marketing agency take to show results? It depends on what’s being counted. VertoDigital reports its IRONSCALES pipeline gains within 90 days, Merritt Group’s Menlo Security pipeline came over six months, and Hop AI’s Rapid7 result took just under a year. VertoDigital also describes security evaluations running six to 18 months, so closed revenue can take longer than any of those. Agree the measure and the date in writing. ### Should a Series A security vendor hire an agency at all? Yes, if you have product-market fit and a sales team waiting on conversations, since an agency can add channels sooner than you can hire for them. Before that, most of your learning should happen inside the company. Hire when the founder’s outreach has stopped scaling. About the author Alex Vacca Founder, Frontal Alex founded Frontal, where GTM engineering, paid media and content work alongside B2B sales teams. He writes about choosing a go-to-market approach, connecting channels and evaluating agency partners. Work with Frontal Want us to run this for you? Book a call and we’ll walk you through how we would make it work for you. [Book a call](https://book.frontal.so) ## Keep reading [Browse all articles ↗](https://frontal.so/blog) GTM Oct 21, 2026 ### [How To Use Claude Code for GTM in 2026: The Complete Playbook for Go-To-Market Teams](https://frontal.so/blog/claude-code-for-gtm) Want to build a full GTM pipeline from your terminal? Learn how to use Claude Code for GTM: signals, scoring, enrichment, copy, and campaign launch. **[Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/)** Head of GTM [Read article](https://frontal.so/blog/claude-code-for-gtm) GTM Oct 21, 2026 ### [The Complete Go-To-Market Strategy Framework for 2026: 100 GTM Rules in One Cheat Sheet](https://frontal.so/blog/go-to-market-strategy-framework) The complete go-to-market strategy framework distilled into 100 rules across 10 categories: ICP targeting, cold email, LinkedIn, AI, metrics, and more. **[Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/)** Head of GTM [Read article](https://frontal.so/blog/go-to-market-strategy-framework) GTM Oct 13, 2026 ### [6 Best GTM Engineering Agencies for B2B SaaS in 2026](https://frontal.so/blog/gtm-engineering-agency) Compare Frontal, Understory, Growth Engine X, RevPartners, The GTM Engineering Company, and frontBrick for GTM engineering services, pricing, and delivery. **[Alex Vacca](https://www.linkedin.com/in/alex-vacca)** Founder, Frontal [Read article](https://frontal.so/blog/gtm-engineering-agency)