---
title: "About Frontal | Frontal"
description: "Frontal is the go-to-market partner for B2B tech companies past product-market fit. Meet the team and see our services, partner credentials and company details."
url: https://frontal.so/about
updated: 2026-10-15
---

About Frontal

# Frontal is the go-to-market partner for B2B tech companies past product-market fit.

Your GTM partner, responsible for qualified pipeline across every channel.

What Frontal does

## Pick the services you need, and the same team runs all of them.

Coordinate your ads, content and outbound around the buyers you want to reach.

1. ### GTM Services

   We build and run the outbound, signal tracking and workflows your sales team relies on, working in your CRM and Slack like the rest of your team.

   [Learn more about GTM Services](https://frontal.so/services/gtm-engineering)
2. ### Account-Based Marketing

   We pick target accounts with your team and reach the people involved in each purchase with ads and outbound. Your sales team sees each account’s engagement in your CRM.

   [Learn more about Account-Based Marketing](https://frontal.so/services/account-based-marketing)
3. ### Paid Media

   We create and run your LinkedIn and Google ads, send CRM conversions back to the platforms and shift budget to what brings in pipeline.

   [Learn more about Paid Media](https://frontal.so/services/paid-media)
4. ### Content Engineering

   We interview your founders and team, then write, design and publish their LinkedIn posts and articles, and your sales team can send them to prospects.

   [Learn more about Content Engineering](https://frontal.so/services/content-engineering)
5. ### RevOps

   We work in your HubSpot or Salesforce, or set up a new one, and use Clay to fill in and check records. We test changes before they go live and train your team to run what we build.

   [Learn more about RevOps](https://frontal.so/services/revops)

## How an engagement runs

We build it inside your tools, run it against measures we set with you, and improve the work when results fall short.

1. ### Make the right call

   We look at who’s already buying from you and where demand is real. You know your customer best, so you stay close to the decisions.
2. ### Design and launch

   We do the research, design the campaign, and wire it into the tools you already use. We agree on the approach and messaging with you before launch.
3. ### Optimize and scale

   Together, we turn sales feedback into better campaigns. We report against the measures we set in step one and rebuild what underperforms.

The operators

## AI leverage. Human judgment.

- **Alex Vacca** Founder & CEO

  Strategy
- **Kenny Damian** Co-founder & Head of GTM

  GTM
- **Soheil Saeidmehr** Partner & General Manager

  Delivery
- **Ivan Falco** Partner & Head of ABM

  ABM
- **Luca Carrese** Engagement Manager

  Delivery
- **Shubham Sandilya** GTM Engineer

  GTM
- **Ansh Bindal** GTM Engineer

  GTM
- **Mai-Lan Khong** Content Lead

  Content
- **Dara Cartujano** Operations Manager

  Operations
- **Dujam Dunato** Growth Manager

  Sales
- **Filip Saračević** Ads Specialist

  Ads

Credentials

## Worked with 300+ companies

[View all case studies](https://frontal.so/case-studies)

- Google Partner
- Clay Elite Studio Partner
- HubSpot Solutions Partner
- Salesforce Partner
- lemlist Certified Service Partner
- Instantly Certified Expert
- Ads Certified

> “Frontal has been building on Clay since the early days and is one of our top Elite Studio partners. Their team pairs deep technical skill with real GTM strategy, and our customers see it in the results.”

***Natasha Nema** Partner Management Lead, Clay*

> “Alex’s team was running email and LinkedIn together in lemlist campaigns before most agencies tried it, and they still know the product as well as our own team does.”

***Cindy Lagé** VP Partnerships & Ecosystem, lemlist*

> “We’ve worked with Frontal’s team for years, and they know Instantly inside out. They use it the way we’d like every customer to, with workflows that just keep improving.”

***Nancy Mai Harnett** Head of Growth Partnerships, Instantly.ai*

## Company facts

**Legal name**

Frontal AI LLC

**Address**

1021 E Lincolnway, Suite #10197  
Cheyenne, WY 82001  
United States

**Former name**

ColdIQ Agency became Frontal in 2026: same operators, new name.

**Email**

[sales@frontal.so](mailto:sales@frontal.so)

## Get your pipeline ready for next quarter.

Book a free intro call. Bring in your KPIs and tell us what you’ve tried so far.

[Book a call](https://book.frontal.so)